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On February 10th, a turn-based roguelike about cat breeding by the creator of The Binding of Isaac was released on Steam. Beneath the surreal idea lies deep gameplay at the intersection of several genres. In today's article, we provide a detailed analysis of Mewgenics in terms of revenue, sales, and wishlists, as well as its marketing campaign.
According to various estimates, the annual turnover of the Russian gaming web ranges from 10 to 40 billion rubles. Some experts even consider this range to be underestimated. The number of active teams launching and operating their projects on the web is between 3,000 and 6,000, which is also a significant figure. The question is whether there is still room in this market for organic growth for new products?
Update, February 11, 2026: In response to backlash over a previous announcement, the company revised its statement, clarifying that "for most adults, age verification won’t be necessary" as their age could be deduced from "account information including account tenure, device and activity data, and aggregated, high-level patterns across Discord communities." The company emphasized that it would not analyze private messages or any message content during this process