Analytics

Polish analysts from DM BOŚ calculated the potential revenue from the Songs of the Past expansion for The Witcher 3: Wild Hunt. The estimated amount is substantial.

Polish analysts from DM BOŚ have calculated the potential revenue of the "Ballads of the Past" expansion for The Witcher 3: Wild Hunt. The figure they arrived at is substantial

According to Sensor Tower data, Netflix's mobile viewing in the United States experienced a 35% increase in hourly viewership yesterday during the extended preview of Grand Theft Auto 6.

In the absence of Grand Theft Auto 6 being released this year, console revenue would remain unchanged when compared to 2025

This conclusion was reached by the company Moloco.

The analytical platform Blask attempted to determine the level of demand for fantasy sports. To do this, it collected data from June 2025 to July 2026 across 100 countries

The analytics company Newzoo is optimistic about the future of the gaming market, at least in terms of revenue. They expect that by 2026, gamers worldwide will spend $213.9 billion on video games—more than ever before.

The analytics company Newzoo is optimistic about the future of the gaming market—at least in terms of revenue. It expects that by 2026, gamers worldwide will spend $213.9 billion on video games, more than ever before

According to Newzoo, the global games market is anticipated to expand by 6.1%, reaching $213.9 billion. More than 50% of consumer expenditures in this sector are expected to come from China and the United States.

Game developers are increasingly employing the direct-to-consumer (D2C) model in their games, according to analysts from FastSpring and Omdia. The experts reached this conclusion after surveying 110 executives from various studios

In early July, Pokémon GO celebrated its anniversary, marking 10 years since its release. With a slight delay, the analytical company Sensor Tower decided to examine the achievements the game has reached over the years.

A recent survey reveals that nearly all gaming studios either operate a direct-to-consumer (D2C) online store or have plans to launch one.

A month ago, Epic Games showcased a new version of its digital game store and launcher at Unreal Fest—faster and more personalized. It is anticipated that these changes will ultimately allow it to better compete with Steam. However, Emmanuel Rosier, Newzoo’s director of market analysis, is not so sure about this.

In July, U.S. physical software sales dropped to $85 million, marking the lowest monthly figure since Circana started monitoring these sales in 1995

In the second month of summer, residents of the United States tightened their belts a little and cut back on spending for video games, consoles, and other gaming hardware. This was reported by Circana analyst Mat Piscatella.

In the second month of summer, residents of the United States tightened their belts a bit and cut back on spending on video games, consoles, and other gaming equipment, according to Circana analyst Mat Piscatella (Mat Piscatella)

China is the largest gaming market in the world in terms of revenue. Analysts from Atomik Research, commissioned by the Rokky platform, tried to determine the extent of interest in the Middle Kingdom in the West.

Over the past decade, interest in online gambling has grown among US residents, according to a survey by Gallup. A total of 2,200 adult Americans participated in the survey

Call of Duty: Modern Warfare 4 has a better chance of having a strong launch compared to last year's Call of Duty: Black Ops 7, according to Alinea Analytics. Analysts have observed that the shooter is enjoying quite good demand during the pre-order phase on Steam

In its latest research, Bain & Company dedicated a separate section to the situation with direct-to-consumer (D2C) sales in gaming. Below are some of the findings

This conclusion was reached by the consulting firm Bain & Company, which surveyed 5,300 people worldwide

Games publishing and investment firm GYLD has successfully concluded an oversubscribed seed funding round, raising $1 million. The funds will be used to advance its proprietary games research system, Critical Compass.

In 2025, India's gaming market surpassed the $1 billion revenue mark for the first time, recording a 14.8% year-over-year increase to reach $1.04 billion.

In early August, Strauss Zelnick, the CEO of Take-Two Interactive, stated that the majority of pre-orders for the upcoming GTA VI are for the Ultimate Edition. Now his words have been confirmed by analysts at VG Insights, a subsidiary of Sensor Tower

This conclusion was reached by Alinea Analytics.

The illegal segment of the American online gambling market is rapidly growing, according to a study by Gaming Compliance International. Analysts estimate that last year its revenue reached $97.4 billion

Valve has started informing its European customers who purchased Steam hardware that a cyberattack on CEVA Logistics, which manages the delivery of Steam hardware in the area, may have compromised their personal information.

Residents of Saudi Arabia have increasingly engaged in online gambling, despite its prohibition in the country, according to data from the analytics platform Blask. It estimates that last year, the demand for online gambling in the region surged by 79.4%

A recent M&A report from analyst S&P highlights a decline in investment conditions for the gaming sector, with financial resources increasingly funneling toward business models that depend on ongoing user engagement, platform advantages, or diverse monetization strategies.

After three years in operation, Reforged Labs, a generative AI platform, is closing its doors because of difficulties in expanding outside the gaming industry

Game distributor Rokky has entered into a co-publishing agreement with Revolution Software to bring the Broken Sword franchise to the Chinese market.

Amidst the growing popularity of “friendslop” games on Steam, many developers are starting to wonder: how saturated is this niche, and is it too late to enter it now? Gaming marketing expert Chris Zukowski attempted to explore the situation.

In their semi-annual report, Sensor Tower analysts specifically focused on the segment of games for PC, PlayStation, and Xbox.

Analysts at Sensor Tower have released an extensive report on the state of the global video game market from January to June 2026. A significant portion of the data in the report pertains to mobile games from the App Store and Google Play—this publication will focus on those.

After the premiere of Christopher Nolan's Odyssey film on July 17, there was a notable surge in daily active users for Assassin's Creed Odyssey across various platforms.

During the week marking its 10th anniversary, Pokémon Go achieved more than $48.5 million in revenue from in-app purchases, as reported by AppMagic data.

In June 2026, the share of illegal online casinos and bookmakers in the demand for online gambling among Russians dropped to 40% — the lowest level since 2018, according to a report by the analytical platform Blask

According to the ASGC Games Industry Layoffs Tracker, current projections anticipate that job reductions will total 14,259 by the close of 2026, marking a 78% rise from the original prediction for the year

The gaming industry has been experiencing mass layoffs for several years now. According to estimates by Tencent top executive Amir Satvat, who monitors the labor market situation in game development, 2024 remains the most "bloody" year so far, but 2026 is not trailing far behind either

According to Newzoo, Meccha Chameleon, an independent hit, achieved significant success in June, securing the position of the second-highest-grossing PC title, just behind Fortnite.

Sony's decision to stop printing new release discs for PlayStation starting in 2028 poses a serious threat to the market for used games and gaming merchandise, CNBC reports. So much so that there are risks of its collapse

The first month of summer has been revealed for the American gaming market. As usual, Circana analyst Mat Piscatella shared the statistics on social media.

It became known how the first month of summer went for the American gaming market. Analyst Mat Piscatella from Circana traditionally shared the statistics on social media

On July 10, 2026, Palworld was officially released after two and a half years in early access. In light of this, Alinea Analytics decided to calculate the game's metrics.

These observations were shared on social media by Mat Piscatella, an analyst from Circana.

In late June, Grand Theft Auto 6 amassed approximately $260 million through digital pre-orders. According to data from Newzoo, $180 million of this revenue came from the United States and five European countries: the United Kingdom, France, Spain, Germany, and Italy

Analysts at Newzoo decided to examine how actively gamers are pre-ordering GTA VI. According to their estimates, the game has already achieved phenomenal box office success.

Analysts at Newzoo decided to look into how actively gamers are pre-ordering GTA VI. According to their estimates, the game has already achieved phenomenal box office success.

Neural networks have become a standard tool for Japanese studios involved in developing online games. One way or another, all the teams surveyed by the Japanese Online Game Association (JOGA) utilize them.

The gaming industry is expected to face a significant decline in console shipments this year, analysts at S&P Global predict.