Today, the Xbox brand is no longer associated with a single device, and the company itself is systematically getting rid of its role as a classic platform holder. This strategy may be the only winning plan for Microsoft Gaming. However, in the pursuit of all existing screens, there is a risk of not gaining a foothold on any of them.

Today, the Xbox brand is no longer associated with a single console, and the company itself is steadily moving away from the role of a traditional platform holder. This strategy might be the only winning approach for Microsoft Gaming. However, in the pursuit of being present on all existing screens, there is a risk of not securing a foothold on any one of them

Last week, Sensor Tower announced its acquisition of Video Game Insights to expand into console and PC games data. The question is, what could be the consequences of consolidation in the gaming analytics sector? Here’s our deep dive into Sensor Tower’s M&A strategy and the potential risks it poses to the market.

Last week, Sensor Tower announced its acquisition of the Video Game Insights platform with the aim of enhancing its product with data on console and PC games. This raises the question: what are the implications of consolidation in the gaming analytics sector? Today, we will take an in-depth look at the objectives of Sensor Tower's M&A strategy and the potential risks for the market

After two postponements, the global release of Assassin's Creed Shadows finally took place. The game marks not only the return of the series but also Ubisoft's departure from a number of its usual practices

Using mobile apps to make users feel even more involved in a particular brand is now a very popular strategy among MMO developers.