Web3 and Crypto

News and articles about Web3 technologies in video games, the impact of blockchain on the games industry, and crypto games.

Last summer, Zynga announced its first game with NFTs—Sugartown. A year later, the company got rid of it and sold "all products with assets" to the startup D20 Labs
Zynga has exited its involvement in the web3 project Sugartown, transferring it to a new entity named D20. The announcement was made by D20 on social media, confirming that it had "acquired all products and assets under Sugartown from Zynga." D20 was established by Matt Wolf, the former Vice President of web3 gaming at Zynga, and Tommy Ngo, the previous General Manager for web3 at Zynga. According to Pocket Gamer, a team member indicated on social media that "D20 consists entirely of former members of the Zynga web3 team."
Identifying the most successful licensing agreements in the history of the gaming industry often highlights several standout examples. Among the most iconic is Rare's GoldenEye, and franchises like Lord of the Rings and Star Wars have seen varied success alongside notable failures. However, for a consistently successful licensing story, one often needs to turn to sports licenses. EA's extensive partnership with FIFA, which endured for nearly three decades and resulted in the sale of hundreds of millions of games, undoubtedly holds the top position. Additionally, the Mario & Sonic at the Olympic Games series deserves recognition. This six-game series covered both Summer and Winter Olympics, from Beijing in 2008 to the postponed Tokyo 2020 games. Leveraging a license from the International Olympic Committee, and resulting from a once-unlikely collaboration between Sega and Nintendo, these games achieved considerable commercial success. Despite not rivaling FIFA's sales, they were well-received and successful, which is notable given the challenging nature of working with the Olympic license