News and articles about optimizing game pages in app stores.

Keywords Studios has announced it has reached an acquisition agreement with Swedish investment firm EQT, valued at approximately £2.2 billion, pending shareholder approval. Keywords, a company that provides integrated creative and technology services to industry giants like Activision Blizzard, EA, Epic, and Square Enix, expressed satisfaction with the terms of a recommended cash acquisition at £24.50 per share. CEO Bertrand Bodson stated, “I am extremely proud of our passionate world-class teams and the leading technology-enabled global platform we are building together, which have enabled us to develop innovative solutions and foster strategic partnerships with our clients,"
Keywords Studios' potential takeover has been put on hold as an extension has been granted for the prospective buyer to finalize its offer. Last month, reports surfaced that a private equity company under the EQT Group was contemplating a cash acquisition bid of £25.50 per share for the firm specializing in game development services. Keywords confirmed through a regulatory notice that it is in advanced negotiations with this potential acquirer. Initially, EQT was expected to either submit a formal offer or declare its intention not to by 5pm on June 15. However, Keywords requested an extension for this deadline, which has been approved by the Panel on Takeovers and Mergers
Gaming outsourcer Keywords Studios has decided to increase its presence in the Australian market. The new studios will be owned by its subsidiary Tantalus Melbourne and will be located in Brisbane (Tantalus North) and Adelaide (Tantalus South).
Today, June 17, at 13.00 Moscow time, a new broadcast will take place on WN Hub. This time it is dedicated to gaming ASO. Application page optimization specialists in the App Store and Google Play will discuss the market situation, the latest trends, common pitfalls in the niche.
Daria Pavlyuk — head of Search Optimization studio ZiMAD — in her column for readers she told how she had built the ASO direction in the company in a new way, as well as how this direction works today.
Fortnite has been among the top ten highest-grossing games on iOS since April last year. What is the situation with the project from the point of view of store optimization, The ASO Project specialists decided to find out. We share a brief version of their analysis.
A report by Enric Pedro from Lab Cave Games. The speaker spoke about how the strongest development teams, such as IGG and Socialpoint, work with ASO to attract organic traffic and increase profits.