News and articles about optimizing game pages in app stores.

Gaming outsourcer Keywords Studios has decided to increase its presence in the Australian market. The new studios will be owned by its subsidiary Tantalus Melbourne and will be located in Brisbane (Tantalus North) and Adelaide (Tantalus South).
Today, June 17, at 13.00 Moscow time, a new broadcast will take place on WN Hub. This time it is dedicated to gaming ASO. Application page optimization specialists in the App Store and Google Play will discuss the market situation, the latest trends, common pitfalls in the niche.
Daria Pavlyuk — head of Search Optimization studio ZiMAD — in her column for readers she told how she had built the ASO direction in the company in a new way, as well as how this direction works today.
Fortnite has been among the top ten highest-grossing games on iOS since April last year. What is the situation with the project from the point of view of store optimization, The ASO Project specialists decided to find out. We share a brief version of their analysis.
A report by Enric Pedro from Lab Cave Games. The speaker spoke about how the strongest development teams, such as IGG and Socialpoint, work with ASO to attract organic traffic and increase profits.
Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.