Stores and publishing

App stores news, their innovations, and the success of certain games on them. This section also features articles about the peculiarities of game publishing.

In 2023, the Saudi company Sandsoft announced grand ambitions — it aimed to become an influential publisher within five years, capable of competing with giants like Tencent, Electronic Arts, and Activision Blizzard. However, it seems that their plan has failed
Phil Spencer, the CEO of Microsoft Gaming, stated that the company's primary application of AI is focused on security and moderation of Xbox Live, with no directive in place to integrate AI into the creative process. Additionally, he pointed out the brand's enhanced presence in the traditionally difficult Japanese market.