Stores and publishing

Most companies tend to consider the brands they have created or acquired in the past as their most valuable assets. However, today it may be more important to focus on what they are capable of in the future. The release of Gears of War: E-Day is an excellent opportunity to discuss how individual studios transform into independent and far more valuable IPs

Recently, Steam introduced a personal calendar featuring recommended upcoming and newly released games, curated based on gamers' own preferences. The store has not disclosed how exactly the calendar's algorithm works, but the CEO of Luden.io, Oleg Chumakov, has some guesses.

Nordisk Games has revealed that its subsidiaries, Avalanche Studios Group and Supermassive Games, have entered into a publishing agreement.

Microsoft announced the launch of another division within XBOX. It has been named XP

In the "Investor/Publisher Wanted" section — IT BEGAN, a single-player tactical horror shooter by CODE84 from Tashkent. The team is seeking $40,000 to complete a demo version and prepare the project for negotiations with publishers and investors

Xbox has introduced a new XP business unit focused on transmedia brand extensions, which encompasses projects like the Fallout television series and Minecraft World theme park activities

Social networks by themselves bring a rather modest number of wishlists. This was realized by Balancy's CTO, Andrey Apanasik, who recently announced his own game called Pocket Cat Desktop.

Xbox CEO Asha Sharma is said to have conducted an internal town hall meeting, informing employees that "after an all-time low, we've started to return to growth"

The head of Xbox, Asha Sharma, also addressed the general state of Microsoft's gaming division at a recent staff meeting, reports Windows Central

A new entry in the "Investor/Publisher Wanted" section. Today, we're featuring the project Tank General by solo developer Roman Kulbachenko. It's a collectible card game about tank battles

In the summer, reports emerged in the media that Microsoft was considering getting rid of Xbox. In a recent interview with The New York Times, the head of the division, Asha Sharma, stated that the company does not actually have such plans.

Asha Sharma, CEO of Xbox, responded to speculation about the possibility of Microsoft separating its gaming division, asserting in an interview with the New York Times, "Xbox is not for sale."

Following the release of CD Projekt Red's complimentary Remastered edition, "The Witcher 3: Wild Hunt" has reached its peak concurrent player count on Steam since its initial launch.

Recently, analyst Simon Carless from GameDiscoverCo noted that Valve has decided to revamp the discount section on Steam. Now, the company has publicly announced the upcoming changes.

Valve is revamping Steam's Discount & Events section by moving away from manual, calendar-based listings. The new system aims to enhance discoverability through a more "dynamic and personalized" approach.

Recently, analyst Simon Carless from GameDiscoverCo noticed that Valve has decided to revamp the discounts section on Steam. The company has now publicly announced the upcoming changes

On September 29, the remastered version of The Witcher 3: Wild Hunt was released on PC and consoles as an update for the existing game. As a result, The Witcher 3 attracted the highest number of concurrent players on Steam in its history

The authorities in Kazakhstan want to restore full access for the country's residents to Sony and Microsoft gaming stores. This was reported by Binur Zhakenov, Deputy Chairman of the National Bank of Kazakhstan, in an interview with BES.media

The founder of Garden of Dreams studio, Evgeny Grishakov, revealed the revenue from the Steam version of Meltopia — an adventure game about the search for mammoth remains. At the same time, he clearly explained what percentage of the game's gross revenue will ultimately go directly to the developers and where the rest of the money will be allocated

Reports indicate that Sony Interactive Entertainment is conducting surveys with developers to gather their opinions on the company's move to eliminate disc support for its PlayStation console

The founder of the analytics service GameDiscoverCo, Simon Carless, attempted to determine which genres are popular among Steam Deck owners. To do this, he studied user reviews on Steam.

Russian entrepreneurs have begun to actively open gaming publishing houses, reports "Kommersant," referencing data from the Rusprofile service. From January to August 2026, 121 publishers were registered in Russia, both as full-fledged companies and individual entrepreneurs

Simon Carless, the founder of GameDiscoverCo analytics service, attempted to determine which genres are popular among Steam Deck owners. To do this, he analyzed user reviews on Steam.

Microsoft's CEO, Satya Nadella, has expressed that the Xbox division must "create" the right "sustainable business model" to expand its game offerings to a broader audience.

On the occasion of the release of Control Resonant, we've decided to delve into how the project fits into Remedy's transition to self-publishing games. We'll discuss the metrics of the new release, compare its financial model with previous titles, and examine how the Finnish studio's ROI changes under different conditions

The "Yandex Games" platform is trying to strengthen its position in the market for services related to topping up Steam accounts. To achieve this, it has temporarily introduced a negative commission when transferring money through the platform to the game store

Microsoft has secured a patent for an "ad-credit" system designed to present advertisements and announcements during PC and Xbox game sessions, aiming to avoid interruptions to gameplay.

On September 22, the release of Graveyard Keeper 2, a new hit in tinyBuild's publishing catalog, took place. This is a great opportunity to analyze the company's current business strategy and recall the decisions that helped it emerge from a deep financial pit

Sales for PC and PlayStation units in Japan rose by 13% to reach 21 million in the first half of 2026, driven primarily by the success of Resident Evil Requiem

Apple will be required to implement a mandatory age verification system for users who want to make purchases in casino apps from the App Store. This ruling was issued by a Brazilian court as part of the proceedings in the Casino Roulette: Roulettist case

Microsoft Corporation has indeed announced new changes within its gaming division. Nearly three hundred employees will be affected by these layoffs.

Microsoft Corporation has indeed announced new restructuring in its gaming division, which will affect nearly three hundred employees.

We continue our weekly series of YouTube interviews. The guest of the new episode is Yaroslav Shalashov, one of the three co-founders of Polden Publishing

The cuts have reached the French publisher Dear Villagers too

UPDATE: Microsoft has announced a reduction of 268 positions as part of a comprehensive restructuring of its internal studios, which includes plans to shut down Ninja Theory.

Microsoft's gaming division is preparing to carry out another round of layoffs, according to The Information, which cites its sources. The publication reports that it will take place as soon as this week

The change was noted by the founder of the analytical service GameDiscoverCo, Simon Carless.

This is only on Steam. Considering the console version, there are even more wishlists, but the exact number is unknown.

She still doesn't quite like the proposal to restrict access to online games for children from the European Union.

Gamers continue to actively add the Chinese action game Phantom Blade Zero to their wish lists, reports S-GAME Studio.

On September 16, Aniimo, a free-to-play game from the Chinese developer Pawprint Studio, was released. In this game, players explore a fantasy world and collect magical creatures. Its Steam version attracted a significant number of concurrent players within the first few hours of release

Heart Machine, the developer behind Hyper Light Drifter, faces potential closure following the collapse of a publishing agreement

1312 Interactive is a small publisher originating from India, positioning itself as the country's first publisher of console and PC games. Recently, it successfully completed a seed funding round

The "divorce" between Kojima Productions and PlayStation has raised many questions, including whether a corporation can simultaneously act as a patron for independent creators and operate according to the rules of large public businesses. Today, we will trace the transformation of Sony's strategy, which over several years has radically changed its decision-making system and approach to investment and capital management

Recently, Blizzard Entertainment announced that Cyberpunk 2077 and the remaster of The Witcher 3 will be available on its digital game store. Shortly after, the company's Senior Vice President Andrew Guerrero quickly assured that Battle.net is not planning to actively expand its catalog and follow in the footsteps of larger stores

Valve has introduced a waiting list for its latest virtual reality system, Steam Frame.

Rising costs are more frequently cited as the reason gamers are opting to terminate their subscriptions to Xbox Game Pass, PlayStation Plus, and Nintendo Switch Online.

PlayStation has allegedly ceased its collaboration with Kojima Productions on the Physint project, citing "concerns over budget, potential profitability, and exclusivity."

Asian companies have almost completely taken over the chart of publishers by revenue growth from in-app purchases (IAP) in their mobile games for August 2026, according to analysts at Sensor Tower.

A new entry in the "Investor/Publisher Wanted" section. Today, we talk about a project in the spirit of the Metroid series. It's called FLASHLOOP and is being created by solo developer Yevgeny Yuzhny