Stores and publishing

App stores news, their innovations, and the success of certain games on them. This section also features articles about the peculiarities of game publishing.

According to Circana, sales of the PlayStation 5 in the United States declined by 58% in May compared to the same month last year, marking the smallest number of units sold in May since 2000. Conversely, Xbox sales experienced a 12% year-on-year decrease, resulting in the lowest May sales figures ever recorded for the console.
Microsoft revealed that starting August 2, there will be a worldwide price hike for the Xbox, citing rising expenses related to console storage and memory. The price for the 512 GB models will rise by $100, while the 1TB models will see a $150 increase. Meanwhile, the 2TB version will be discontinued. Pricing details for international markets have not yet been confirmed by the company.
Steam has revealed the pricing details and highly restricted availability for the Steam Machine, designed as a counterpart to the popular Steam Deck for desktop and living room use. The device will come in two storage options: a 512GB model priced at $1,049 USD / £879 GBP and a 2TB version costing $1,349 USD / £1,149 GBP. Availability will be decided through a lottery system that begins accepting entries today
In the eyes of consumers, the Summer Game Fest has become something of a replacement for the game announcements once made at the now-defunct E3. To clearly demonstrate the marketing impact of this series of events, we have prepared a detailed report—with charts, tables, and a wealth of data on dozens of games of varying scales and for different platforms
According to The Verge, the staff at Senua developer Ninja Theory were reportedly informed during a call on Monday, June 15, that the studio faced the possibility of shutting down. Employees were told that the company was actively seeking a buyer.
According to reports, Xbox is contemplating significant job cuts, informing employees that it is necessary to "reassess [...] our investment priorities for the next five years." The company has also cautioned that "we've become too reliant on vendors to operate our systems and must become more self-reliant as an engineering culture to build for the future."
According to sources cited by GamesIndustry.biz, Ubisoft has implemented additional job cuts as part of its ongoing restructuring efforts. The company is shutting down its studios in Winnipeg and Belgrade and is considering further modifications in Barcelona and within its global publishing division. It is reported that 380 positions could be affected.
Matthew Ball, the Chief Strategy Officer for Xbox, has provided further details regarding the company's renewed focus on platform exclusives. This follows the recent announcement that Gears of War: E-Day and Clockwork Revolution will not be released on platforms other than Xbox.