Stores and publishing

App stores news, their innovations, and the success of certain games on them. This section also features articles about the peculiarities of game publishing.

Asha Sharma, CEO of Xbox, has made additional adjustments to the brand's leadership team, naming industry analyst Matthew Ball as the new chief strategy officer and Scott Van Vliet as the chief technology officer. Ball is recognized as a venture partner, advisor, and investor, celebrated for his annual industry reports and his acclaimed book about the metaverse. Meanwhile, Van Vliet recently held the position of corporate vice president, managing Azure AI infrastructure.
There's nothing more daunting than spending many years on development, only to realize that your game is not needed by anyone. Unfortunately, there's no guaranteed way to avoid a fiasco. However, you can increase your chances of success by evaluating the niche and potential competitors before development, at least based on obvious criteria. What are these criteria? Read about them in our article.
In a comprehensive interview with Game File, Xbox CEO Asha Sharma highlighted Microsoft CEO Satya Nadella's decade-long vision, which positions Xbox as a key target audience for the company. This conversation underscored Microsoft's dedication to enhancing Game Pass subscription revenue and investing in capabilities for its upcoming console, Project Helix.