Traffic acquisition marketing doesn’t work well for shooters; it requires a more nuanced and complex approach. Shooter fans want full immersion in the culture and community of their games. World-renowned titles like Call of Duty and Fortnite focus more on building strong brands and actively supporting their communities rather than on attracting player traffic. Andrei Naumov, Cubic Games Studios‘ chief marketing officer, explains how the company maintains engagement and retention in Pixel Gun 3D’s player…
In recent years, there has been a surge in activity in the web game market. This is also true for Russia, where this segment has historically held a strong position. App2Top spoke with market experts Alexander Shevelev, Eduard Kumykov, and Yan Yankelovitz about what drives developers' interest in web games and how much can be earned from such games
Unknown Worlds has filed a lawsuit against its ex-leaders, Charlie Cleveland, Adam McGuire, and Ted Gill. The allegations include violations of the equity purchase agreement, breach of the implied covenant of good faith and fair dealing, breach of employment agreement, and breach of the "fiduciary duty of care" in their roles as directors
Microsoft is spending tens of millions of dollars promoting games. According to analytics firm Sensor Tower, from January 1 to August 3, 2025, the corporation invested $44.2 million in game advertising in the U.S. alone—this figure only includes projects on PlayStation, Xbox, and Steam, excluding Nintendo Switch, mobile, and other platforms.
On August 19, Web Shop Arena kicked off, a reality competition for mobile free-to-play game developers. This is a comprehensive workshop where shortlisted teams step by step integrate Xsolla's Web Shop into their games under the guidance of experts. The winners will receive cash prizes — $50,000 for first place, $25,000 for second place, and $10,000 for third place
As of Wednesday, August 20, 2025, Nexon has released an updated statement concerning the incorrect TikTok AI advertisements. The company issued an apology for any inconvenience this may have caused and noted that TikTok lacks a system capable of "verifying" potential copyright infringement related to ads submitted through the TikTok Creative Challenge.