Marketing

Everything video game marketing and PR-related. Ad cases, search for traffic sources, marketing tools and strategies, as well as advice on promotion, user acquisition, etc.

New details about the drama surrounding Disco Elysium and its creators have emerged thanks to an in-depth investigation by People Make Games. Let’s dive into all aspects of it, from ZA/UM’s shareholder structure and legal disputes to Robert Kurvitz’s creative leadership and his recently registered trademark called “Corinthians”.
Now AppMagic has its own podcast (the service launched it with the assistance of WN Media Group). It’s called Games and Names. It is led by Stas Minasov, Vice President of Product at AppMagic. As part of the first issue, he was joined by Daniel Ahmad, a well-known Asian market expert from Niko Partners, and Kirill Vaganov, business development manager at AppMagic. We publish a brief extract.
By using a neural network in conjunction with their own extension, the team at Skywaylab Studio was able to reduce their creatives’ production time from 20 to 2 days. Right now, the studio is focused on preparations for releasing its own tool for creating 2D animations to fit its new pipeline. Aleksey Emelyanov, one of Skywaylab’s founders, told us how that’s going to work.
While Mundfish is preparing to release the first story DLC for Atomic Heart, we talked to the studio about the design of the game and its individual elements. In an interview with App2Top, the developers talked about creating a combat system, gloves and bosses, and also discussed controversial issues related to the open world.