Marketing

News from service providers, reports on the UA market, benchmarks for business indicators (CPI, ARPU, etc.), analyses of marketing. terms.

AppLovin is a key player in the mobile advertising market. Since the beginning of the year, the company's stock has nearly doubled, and its market capitalization has exceeded $200 billion. What is the reason for such rapid growth? How did it transform into an AI platform? Answers to these and other questions about AppLovin's business are in today's article
The sequel to Titan Quest was released in early access on August 1, 2025—almost two decades after the original’s release. According to former THQ Vice President of Studio Operations Richard Browne, the game could have launched much earlier, but marketers got in the way.
The sequel to Titan Quest was released in early access on August 1, 2025 — nearly two decades after the original's release. According to former THQ Vice President of Studio Management Richard Browne, the game could have been released much sooner, but marketers got in the way
Microsoft is spending tens of millions of dollars promoting games. According to analytics firm Sensor Tower, from January 1 to August 3, 2025, the corporation invested $44.2 million in game advertising in the U.S. alone—this figure only includes projects on PlayStation, Xbox, and Steam, excluding Nintendo Switch, mobile, and other platforms.
WN Media Group announced an event where leaders of the gaming industry will discuss the most pressing topics. Instead of the usual speakers and stage, there will be group work, practical workshops, and networking