Adjust, together with Applovin, has released a report on the state of affairs in the mobile market — Mobile app trends: 2024 edition. A separate chapter is devoted to mobile games. Read more about them in our material.
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News from service providers, reports on the UA market, benchmarks for business indicators (CPI, ARPU, etc.), analyses of marketing. terms.
Google is expanding its Google Play Games service by adding several important features. One of them is support for games built specifically for PC.
The Yandex analytical service has received a new tool. It is called "LTV and Outflow Predicates". The service predicts revenue from the existing audience and identifies users who are going to leave the application.
Together with the Game Finder business partner search service, we continue the cycle of publications about games that are looking for investments and publishers. Next up is material about the Russian studio Aeroplan Games, which is preparing to release a game dedicated to the culture of the Altai Republic.
What is LiveOps? — interview with Vadim Bulatov
· 2 months agoWhat should be understood by LiveOps, what tasks this discipline solves, why it is important not to confuse it with operating a game — the editors of App2Top talked about this and much more with Vadim Bulatov, author of the course "LiveOps in games".
Games and Names, an industry podcast launched by AppMagic in partnership with WN Media Group, is back. The first episode of 2024 is all about LiveOps and the main challenges that mobile developers may face in this area.
Unity continues to restructure, this time preparing for changes in its leadership. The founders of ironSource, an app monetization platform it acquired in 2022, will soon leave the company.
Media: the founders of ironSource will leave Unity
· 2 months agoAll six ironSource founders will leave Unity within the next six months. This is reported by the Mobilegamer portal, which has read the letter from Jim Whitehurst, interim CEO of Unity, sent to the company's employees.
The State Duma proposed to regulate in-game advertising
· 3 months agoRussian MPs want to limit the duration and frequency of advertising in video games. The draft amendments to the federal law "On Advertising" have already been submitted to the State Duma for consideration.
We continue to summarize the results of 2023 with gaming (or related to the gaming sector) teams and organizations. This time we talked with Konstantin Ivanov, brand director of AdQuantum.
This was stated by the former marketing director of Pixel Federation and SuperScale Matej Lancaric. He believes that Scopely spends up to $4.5 million per day on user purchases.
In a world where more than 1,000 games are released every month, even quality titles run the risk of not recouping their development costs. Here are the lessons indie studio Pixelsplit learned from the launch of its theme park sim Indoorlands.
Rockstar has finally unveiled the first teaser trailer for GTA VI. As expected, it quickly turned into the industry’s biggest news, generating dozens of millions of views within hours.
Targeting the right audience for a game is one of the most important tasks for developers. Acclaimed developer and former BioWare producer Mark Darrah has opened up about the decision-making process and who should make the final choice.
Ubisoft started promoting Assassin's Creed Mirage with pop—up ads in another part of the series - Assassin's Creed Odyssey. The network noticed that banners now appear during the game with an offer to buy Assassin's Creed Mirage at a discount in honor of Black Friday.
On October 17, the AppsFlyer MAMA Georgia conference dedicated to mobile analytics and marketing was held in Tbilisi. The other day, the organizers of the event posted recordings of all reports in open access.
On the topic "What are the tasks of advertising?" and "Do games need advertising at all?", the editors of App2Top talked with Kirill Oreshkin, former co—head of the Wargaming advertising agency and author of the course "How to make advertising for games that will work?".
AppsFlyer has bought the devtodev analytical platform
· 4 months agoThe devtodev analytical platform now belongs to the AppsFlyer marketing company. The amount and terms of the transaction were not disclosed.
The new episode of Games and Names, a games industry podcast launched by AppMagic in partnership with WN Media Group, is dedicated to the use of AI tools in game development and what the main limitations that come with it.
The guest of the new episode of the Games and Names podcast was Thomas Kriebernegg, co-founder of the page optimization service in App Radar app stores.
Pete Hines, head of publishing at Bethesda Softworks, has announced his retirement. He has been with the company since 1999, supervising the PR and marketing of games like TES III: Morrowind, Fallout 3, TES V: Skyrim, and Dishonored.
Citibank: AppLovin may try to buy Unity again
· 5 months agoAppLovin could be interested in buying Unity again after the scandal over the Runtime Fee and the departure of Unity CEO John Riccitiello. Citibank analysts think so.
The recent Runtime Fee controversy and CEO John Riccitiello’s departure have sparked speculation among some market experts that Unity could be considered an M&A target. Mobile monetization platform AppLovin, which offered to acquire the engine maker last year, was named as a potential buyer.
Appodeal and Pollen VC announce Strategic partnership
· 6 months agoA new deal in the mobile services market. The Appodeal marketing platform has announced a collaboration with the Pollen VC Rapid Capital Fund.
Appodeal and Pollen VC announce strategic partnership
· 6 months agoThere is a new deal on the mobile services market landscape. Marketing growth platform Appodeal has announced a partnership with velocity capital firm Pollen VC.
When testing ads and creatives, a prototype’s marketability is a thing that shouldn’t be underestimated. In a new column for Game World Observer, ByteBrew Chief Strategy Officer Christopher Lefebvre explains what marketability is and what metrics developers should pay attention to.
Mobile marketing and monetization platform AppLovin has launched a new project to help Unity developers switch to other engines like Unreal and Godot. It can already speed up code translation, and tools for asset and plugin migration are also in the works.
Over the past week, there have been many developers who have decided to abandon the Unity engine and switch to other platforms. To help them, AppLovin has released Unifree, a tool that allows you to transfer the code of games written for Unity to the Unreal Engine, Godot and Cocos engines.
It has been a while since Microsoft officially shared the number of Game Pass subscribers. So we can only rely on indirect data to assess whether the service is growing.
Against the background of changes in Unity’s pricing policy, a number of gaming companies have decided to disable the monetization of Unity Ads and ironSource in all their games. They demand to cancel the new installation fee. Among the signatories of the appeal are Azur Games, Voodoo and many others.
The media reported that those gaming companies that will start using the Unity LevelPlay Mediation advertising platform will not have to pay a fee from each download.
Today Yandex has released the Yandex Mobile Ads SDK 6.0. In this version of the SDK, a new advertising format has appeared — advertising when opening an application.
A new course will start on the WN Academy training program marketplace next Tuesday. It is dedicated to the development and launch of advertising campaigns. The author is Kirill Oreshkin, who previously worked at Wargaming and Zorka.Agency.
In mid-October, the capital of Georgia will host MAMA, a conference on mobile analytics and mobile marketing. According to AppsFlyer, the organizer of the event, 350 participants are expected.
Epic Games CEO Tim Sweeney has opened up about the use of AI tools in game development. He also threw shade at Steam, saying that the EGS doesn’t ban titles for “using new technologies.”
Erik Peterson, responsible for business development at Valve, has shared some insights into visibility and discovery mechanisms on Steam. Here is how the company helps devs reach players and connect users to games.
Spyro Reignited Trilogy, a remaster bundle for the classic platformer series from Insomniac Games, has hit a major milestone by selling 10 million copies globally. Let’s take a look at how these figures compare to the original titles.
Embracer Group, which was once on an endless shopping spree, is now dumping its first-party studios as part of the ongoing business restructuring. This time, the victim was Red Faction and Saints Row developer Volition, not to mention layoffs at Gearbox Publishing.
Starfield is now available for owners of the Premium edition, already attracting hundreds of thousands of players. Let’s take a look at the game’s early launch numbers and how they compare to other titles from Bethesda.
Discoverability expert Simon Carless has shared some interesting insights into why some games, even quality ones, fail commercially in today’s market. It might be due to the oversaturation of certain genres, but the issue seems to be much more complex.
AppMetrica has added the ability to conduct A/B tests
· 7 months agoYandex continues to develop the AppMetrica service. It has added tools for conducting A/B testing, as well as for making changes to the application without releasing its new version.
WN Media Group has announced a new WN Connect event to take place next Wednesday in Istanbul, Turkiye. Representatives of companies such as Google, Udo Games, Xsolla, 23 Studios, and Game Factory are expected to attend.
Despite the disappointing Season 1 and other post-launch issues, Diablo IV seems to be performing well for Blizzard in terms of revenue and player engagement. Here are some new stats about the game and its position in the market.
Marvel Snap has been a huge hit for developer Second Dinner and publisher Nuverse. Let’s dive into the numbers to see the game’s road to $100 million in revenue.
Blackbird Interactive is another game studio that has been recently hit with job cuts. It appears that the Homeworld 3 developer has laid off dozens of people, including some senior staff.
Canada-based indie developer Sabotage Studio has just released Sea of Stars, a turn-based RPG in the style of classic Japanese titles. Let’s take a look at its launch numbers.
Earlier this year, Motorsport Games was accused by dozens of employees at its Russian office of not paying them for months. At least two of them have won their lawsuits against the company.
Imagendary Studios, led by a group of industry veterans, has reportedly been hit with mass layoffs, which affected most of its 54-person staff. The company hasn’t announced a single game in its three years of operation.
The Day Before, an upcoming multiplayer survival game developed by Fntastic and published by Mytona, is still the subject of a trademark dispute. However, the companies could use the new registered brand to eventually bring the title back on Steam.
NetEase has released its financial report for the second quarter of 2023 ended June 30. The Chinese tech giant posted revenue and profit growth thanks to the steady performance of its gaming business.
Trending this week
House Flipper 2, the long-waited sequel for successful sim game from PlayWay, has just launched globally. Let’s take a look at its metrics and compare them to other titles in the Polish publisher’s portfolio.