Marketing

After three years in operation, Reforged Labs, a generative AI platform, is closing its doors because of difficulties in expanding outside the gaming industry

New content in the "Investor/Publisher Wanted" section. This time, we're highlighting a free-to-play fighting game set in medieval Japan, Katori: Code of Blade, by the Minsk-based indie studio Gamecraft

This is three times more than a year ago.

The financial reporting period has arrived, and Ubisoft was quick to announce its results for April-June 2026. This marked the first quarter of the current fiscal year for the company, and it didn’t go very smoothly.

Microsoft has initiated a trial phase for ad-supported game streaming on Xbox.

The Bulgarian government rejected a proposal to tighten regulations on online gambling in the country, which had been put forward by opposition parties

Google Corporation is set to update its advertising policy for online gambling. It announced that starting August 10, its Google AdSense service will begin allowing the promotion of such projects in 35 countries, including Brazil, Canada, Serbia, and Russia

Creating console and PC games with built-in advertising from the start can significantly simplify future work, claims Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA)

11 Bit Studios, the developer of The Alters, has revealed job cuts impacting 20 positions.

Member of the European Parliament from Malta, Peter Agius, stated at recent hearings that a ban on online gambling advertising in the EU could foster the development of the black market. According to him, such measures would only weaken consumer protection rather than strengthen it.

The Japanese government has long considered it extremely important to promote the country's culture abroad. To achieve this, officials are focusing on the local content industry, which includes video games, anime, music, and much more.

New material in the "Investor/Publisher Wanted" section. This time, we're focusing on the game Atlas of Eternity. This is the second project by Vengeance Games. This time, it's a space 4X strategy game

Google, Unity, Meta*, and Moloco have invested in the marketing company

This is reported in a study by the IGROPROM team, which included more than a hundred participants from the domestic game development industry, ranging from indie studios to large companies

The Dutch government has unveiled a five-year strategy to reduce the harms associated with gambling. One of the proposed measures within this strategy is the significant limitation of online gambling advertising.

We continue our weekly series of YouTube interviews. The guest of the new episode is Yulia Baurova, an AI Motion Designer at TAPCLAP. Yulia talked about the situation with video creative generation in the market

Kian Hozouri, COO and co-founder of ByteBrew, shared in his Game World Observer column how his startup helped The One Game Studio achieve impressive results in ROAS and Ad LTV growth.

The list of public companies has been updated. The marketing platform Liftoff has announced its initial public offering (IPO) on the NASDAQ stock exchange.

Exactly two months ago, on April 3, 2026, the publisher tinyBuild and the studio All Parts Connected released All Will Fall, a city-building simulator set in the middle of the ocean. As it turns out, during this time, the game has already managed to recoup all its expenses.

According to a recent report from S&P analysts, Activision's choice to discontinue support for the Xbox One and PlayStation 4 for Call of Duty: Modern Warfare 4 has resulted in a 5.6% decrease in its potential market. The report also indicates that the game's launch on the Switch 2 – marking the franchise's return to a Nintendo console for the first time since 2013 – will not compensate for the reduction in users from older consoles.

The Turkish government has announced an expansion of its support program for mobile game developers. As part of this initiative, the authorities will reimburse local studios for part of the money they spend on operating and marketing needs.

U.S. Senators Katie Britt and Richard Blumenthal have drafted a bill called the Gaming Advertisement to Minors Enforcement Act, or simply the GAME Act. Through this legislation, the politicians aim to prohibit online sports betting advertisements from targeting individuals under the age of 18

Unity has released its financial results for the first quarter ending March 31, 2026. The company reported a 17% increase in total revenue, reaching $508 million, compared to $435 million in the same period of the previous year.

Papaya Gaming lost a legal battle with Skillz. A jury in the Southern District of New York found the company guilty of unfair competition and false advertising, and ordered it to pay $420 million in compensation.

In July 2027, Finland will open its iGaming market to licensed operators. According to Omnicom Media Group Finland, this segment could become the second largest in the country in terms of advertising revenue, following retail

The head of Microsoft’s gaming division, Asha Sharma, and the content director, Matt Booty, published a statement detailing plans for the future development of their team.

Google regularly removes ads from its services that violate its policies. According to a recent report from the company, it removed a total of 8.3 billion ads last year, 270.7 million of which were related to games—both casual and gambling.

Unity has revealed plans to close its IronSource advertising and user-acquisition network and intends to sell off Supersonic, the publisher of mobile games such as Bridge Race, Going Balls, and Build A Queen. The company stated that this move aims to "simplify the business" and allow it to concentrate on higher growth areas like its AI-driven ad network, Vector. This announcement appeared in the company's most recent investor update

The company Unity has decided to dispose of two major assets. It disclosed its plans in a report for investors.

The company Unity has decided to divest two major assets. It revealed its plans in a report to investors

On March 19, Crimson Desert, the most anticipated game of the first quarter of 2026, was released. In today's extensive coverage, we will analyze the prerelease indicators of this ambitious project, discuss its budget and marketing campaign, and talk about the commercial prospects in light of its controversial launch

Sony appears to be experimenting with dynamic A/B pricing on the PlayStation Store

This conclusion was reached by the company AppHarbr, which analyzed advertisements in 500 mobile games and applications from November 2025 to January 2026

Investors are concerned about growing competition in the advertising sector.

On February 10th, a turn-based roguelike about cat breeding by the creator of The Binding of Isaac was released on Steam. Beneath the surreal idea lies deep gameplay at the intersection of several genres. In today's article, we provide a detailed analysis of Mewgenics in terms of revenue, sales, and wishlists, as well as its marketing campaign.

The money was spent on advertising both games and non-gaming applications.

Ares Interactive has secured $70 million in its latest Series A funding round to develop "a new generation of player-loved franchises"

Build a Rocket Boy has declared a "new phase of ongoing development" for its challenged open-world game MindsEye. This announcement represents the company's initial significant publicity effort since the game's debut in June, coinciding with new controversy surrounding the studio's founder.

The Highguard case is quite illustrative of the modern industry—particularly in the segment where startups founded by so-called development veterans operate. Today, we'll analyze the main mistakes made by Wildlight Entertainment studio, which turned its debut project into one of the strangest announcements and releases in recent years

Over 40 million people log into Steam daily. However, this doesn't mean that the platform has enough traffic for everyone. Tens of thousands of products compete for users' attention, and this base continues to grow. Up to 2,000 new titles are released on the platform every month. We spoke with market experts to discuss how to gain organic reach in this environment—Danila Kamenev, head of publishing at Indie GO Fund, and Dmitry Muratov, head of publishing at Skystone Games.

We continue to recap the year 2025 with gaming (or gaming industry-related) teams. Next up is an interview with the founder of Beresnev Games, Oleg Beresnev

We continue to sum up the results of the year 2025 with gaming (or gaming industry-related) teams. Up next is an interview with Konstantin Ivanov, Brand Director of AdQuantum

Enhanced review scores on Steam may result in improved ad performance, especially when developers take community feedback into account for premium games

It will start appearing not only at the top of the search results page but also at the bottom.

Finnish mobile giant Supercell has elevated Sara Bach to the role of president amid restructuring efforts within the company

Secret Sauce, a publishing agency, has launched a new marketing brand named Weekend Games

We continue to review the results of 2025 with gaming (or gaming-related) teams and experts. In the third annual interview, we spoke with Dmitry Sigov, a customer success manager at Tenjin.

Entertainment powerhouse Paramount Skydance has initiated a hostile bid to acquire Warner Bros Discovery, mere days following the latter's agreement to a deal with Netflix

Tencent has decided to cease all promotional activities and testing for Light of Motiram in anticipation of a significant court case scheduled for the coming year

New entry in the "Investor/Publisher Wanted" section. This time it's about a fighting game set in a Scandinavian world called Glory Ages: Vikings