Marketing

News from service providers, reports on the UA market, benchmarks for business indicators (CPI, ARPU, etc.), analyses of marketing. terms.

WN Media Group announced an event where leaders of the gaming industry will discuss the most pressing topics. Instead of the usual speakers and stage, there will be group work, practical workshops, and networking
CI Games stated that its overall game sales have increased thanks to systematic updates and working with player feedback. This was reported by the company's president, Marek Tyminski, in an interview with the Polish agency PAP Biznes
At the end of October, it became known that AppLovin and its subsidiary game studio Machine Zone had downsized some of their staff. The number of employees who lost their jobs was not disclosed at that time, but the portal SFGATE found these figures in a statement filed by AppLovin with the California state authorities last week