PR / Brand / Community Management

News and articles about how game companies work on their public image, the mistakes they make, and what they can achieve by building communication with the community, press, and business partners.

Sony has decided, possibly on a temporary basis, to halt its new live service hero shooter, Concord. This move is not unexpected given the game's performance shortly after launch. Reports indicate that Concord managed to sell approximately 25,000 copies—10,000 on Steam and another 15,000 on PlayStation. Player engagement was also low; data from SteamDB shows that Concord reached a peak of 697 concurrent users on August 24, just a day following its release, before experiencing a significant decline. As discussions about Concord's challenges took place during the GI Microcast on Monday morning, only 39 individuals were actively playing.
It's understandable if you're not familiar with DDA. The public relations company has a longstanding presence in related industries but is relatively new to the gaming sector. Established in London in 1970, DDA focuses on PR for TV and film, with a workforce of over 150 across its headquarters and two additional locations in New York and Los Angeles. Earlier this year, the company made its entry into the gaming industry by appointing Gemma Cooper—a veteran from Media Molecule and Bandai Namco—as its director of gaming.
The indie gaming sector is filled with excitement and growing competition. Gamers have limited choices each year, and discoverability remains a significant challenge for both developers and players. This underscores the importance of public relations in the gaming industry. But how can developers maximize their PR efforts? What strategies should be adopted to effectively connect with the target audience? Additionally, how can developers ensure mutual benefits for the publications and influencers they collaborate with? Based on industry experience, there is no universal PR strategy for the gaming world. Engaging influencers for AAA titles presents a different set of challenges compared to promoting indie games like The Case of the Golden Idol. Each requires a tailored and adaptable PR and marketing approach
MyGames has introduced a new premium publishing label, Knights Peak Interactive, managed by industry experts Eugenio Vitale, Mario Gerhold, and Jan-Eric Lauble. This label will specialize in high-end PC and console games and has already revealed five initial projects. These include the console edition of Offworld Industries' Starship Troopers: Extermination, VEA Games' Nikoderiko: The Magical World, Primal Game Studio's Mandragora, Owlcat Games' Pathfinder: Kingmaker, and My.Games' Blast Brigade. Gerhold and Lauble recently joined My.Games' premium games division, with Gerhold taking on the role of global brand and marketing director, while Lauble serves as creative director
Cyberpunk isometric RPG Gamedec came out on September 16. The game, inspired by the Gamedec book series by Marcin Przybyłek, puts you in the shoes of a game detective, who solves mysteries inside virtual worlds. A year ago, we discussed the Gamedec demo with the development team known as Anshar Studios. Now, days after the title’s release, we caught up with Mateusz Greloch, Community Manager at Anshar Studios, for an update on what has been…
Zachary Doig, senior community manager of the American World of Tanks team, has left Wargaming. He made this decision because, in his opinion, the unfair dismissal of another employee. According to Doig, Wargaming simply made a member of his team a “scapegoat” in a scandalous situation around one of the ships in World of Warships.World of Tanks
The other day, the Polish studio CI Games was at the center of a scandal. It is connected with an event dedicated to her new game Sniper Ghost Warrior Contracts 2. Participants had to kill armed actors dressed in Arab costumes. The press criticized the developers for militarism and propaganda of violence, although the studio itself was not even at the event.What happened?
Several American publications spoke at once about the situation around the aggravation of the Palestinian-Israeli conflict. Some of the publications later disappeared from the sites. IGN employees, whose post was also deleted, wrote an angry letter to the leadership demanding the return of a note calling for help to the Palestinians. Other representatives of the gaming industry also reacted to this.How did it all start?