Generative AI

Take-Two Interactive may have tempered its enthusiasm for artificial intelligence. It has downsized part of the team responsible for working on AI within the company

The terms of the deal are not being disclosed

A translator who previously worked for Warhorse Studios, the developer of Kingdom Come: Deliverance 2, alleges that he has been "dismissed and substituted with AI."

Unity has revealed plans to close its IronSource advertising and user-acquisition network and intends to sell off Supersonic, the publisher of mobile games such as Bridge Race, Going Balls, and Build A Queen. The company stated that this move aims to "simplify the business" and allow it to concentrate on higher growth areas like its AI-driven ad network, Vector. This announcement appeared in the company's most recent investor update

Capcom has made its position on generative AI clear, announcing that it has no plans to integrate such assets into its video game content

Pearl Abyss, the developer behind Crimson Desert, plans to carry out a "comprehensive audit" of the game's assets after discovering the "unintended" incorporation of AI-generated artwork.

Yesterday, on March 16, at the GDC 2026 conference, NVIDIA unveiled the next version of their image enhancement and scaling technology, Deep Learning Super Sampling (DLSS). They claim that DLSS 5 marks “the biggest breakthrough in computer graphics” since the advent of real-time ray tracing.

Yesterday, on March 16, at the GDC 2026 conference, NVIDIA Corporation unveiled the next version of its image enhancement and scaling technology, Deep Learning Super Sampling (DLSS). They claim that DLSS 5 represents "the biggest breakthrough in computer graphics" since the introduction of real-time ray tracing

This week marks the launch of a new editorial format at GamesIndustry.biz, featuring a series of articles, interviews, and research that delve into pressing issues within the industry and their effects on developers, publishers, and players. The inaugural topic was an easy choice: artificial intelligence

A study carried out by the University of Bristol, in collaboration with developer Meaning Machine, reveals that gamers find pleasure in interacting with non-playable characters driven by artificial intelligence

Google has unveiled the next stage of its 'Living Games' initiative, focusing on the integration of autonomous AI agents as a fundamental element in enhancing cloud-based game development.

British gaming company Sumo Digital is collaborating with semiconductor expert Arm to assess its neural technology under development.

Metacritic has taken down a review of Resident Evil Requiem attributed to one of its "highly respected critics" following the discovery that the reviewer is not a real person

Under the leadership of Microsoft Gaming CEO Asha Sharma, Xbox is not experiencing any "pressure from Microsoft" to incorporate AI.

Krafton, the publisher behind the popular game PUBG, has named a new chief AI officer.

Asha Sharma, stepping into the position of CEO and Executive Vice President of Microsoft Gaming, has expressed a firm stance against "bad AI"

Developers of the open-source Godot are "exhausted and demoralized" by numerous low-quality pull requests. Non-functional requests generated by various LLMs are increasingly being submitted for review.

Guy Mowbray, a commentator for football (soccer), has authorized Electronic Arts to use artificial intelligence to recreate his voice for generating player names.

Unity has identified content creation using AI as one of the key development directions for the company by 2026

Sony might be contemplating postponing the release of its next-generation console in response to the persistent memory shortage crisis

Ares Interactive has secured $70 million in its latest Series A funding round to develop "a new generation of player-loved franchises"

Roblox has introduced a beta tool that allows users to generate interactive 3D models from text prompts, enhancing its previously launched 3D asset generation tool from last year. This new feature was detailed in a blog post.

The existence of the ban was revealed by Goichi Suda, the CEO of Grasshopper Manufacture, in an interview with Eurogamer. He knows about this firsthand, as his studio is part of NetEase

Strauss Zelnick, CEO of Take-Two Interactive, stated to GamesIndustry.biz that the company extensively employs AI, though it is utilized in tools rather than creative processes. He emphasized that "generative AI has zero part in what Rockstar Games is building" for GTA 6.

Despite the ever-growing popularity of AI, along with the associated hopes and fears, investments in training specialists continue to flow. In their column for App2Top, Magdalena Stryjewski, the Chief Operating Officer, and Elena Räikkönen, a manager from WN Media Group, explained why this is happening

In this interview, we conclude our review of the year 2025 along with top managers and experts from the gaming industry (and related fields). The final piece is a conversation with Artem Khandriko, an associate partner and head of IT/IP practice at REVERA.

Google has begun granting access to its newest AI tool, Project Genie, designed to enable users to create "playable worlds".

The organizers of the Game Developers Conference (GDC) have published the results of their traditional developer survey: this time, 2,300 participants took part. We’ve selected some interesting highlights from the report.

The organizers of the Game Developers Conference (GDC) have released the results of their traditional developer survey: this time, 2,300 people participated. We've picked out some interesting highlights from the report

The third installment of Gamescom dev's executive summit is set to make its return in February in Lisbon, Portugal

Jagex, the UK-based game developer, has announced that players will not find any AI-generated content in its games.

We continue to recap the year 2025 with gaming (or gaming industry-related) teams. Next up is an interview with the founder of Beresnev Games, Oleg Beresnev

Looking back at the year 2025, we couldn't help but take note of the state of Steam as a gaming platform. In today's comprehensive report, you'll find records, the median revenue of new releases, the most popular tags and engines, as well as chart leaders and other data. All of this is traditionally accompanied by graphs and commentary

Razer's CEO, Min-Liang Tan, stated that consumers are not interested in "generative AI slop" but desire tools that aid studios in creating quality games

We continue to wrap up the year 2025 with gaming (or gaming industry-related) teams and experts. Up next is an interview with Sergey Efremov, the Chief Operating Officer of Astrum Entertainment.

Valve, the prominent PC company, has updated its AI disclosure policy on Steam. The new rules now mandate that developers disclose the use of artificial intelligence technology only in specific circumstances.

The CEO of Shift Up, the company responsible for Stellar Blade and Goddess of Victory: Nikke, suggests that nations like South Korea must embrace AI technology to stay competitive with larger countries like China and the United States.

The announcement of the sequel to the visual novel "Endless Summer" sparked a storm of debate: gamers suspected that the developers used neural networks at least in the creation of promotional materials. Here's what happened.

Embark Studios appears undeterred by the recent criticism concerning its implementation of AI in creating Arc Raiders. The company stated it does not wish to "open the floodgates" regarding AI, and the feedback has not "changed [its] outlook" either.

Larian Studios, the Belgian game developer, has confirmed that generative AI will not be employed for concept art in the development of their forthcoming RPG, Divinity.

The game publisher Hooded Horse has announced that it will not collaborate with developers who incorporate generative AI into their work.

Neowiz, the developer and publisher behind Lies of P, is "actively exploring" the potential for generative AI to "boost [its] internal publishing productivity."

Sony has secured a patent for a novel AI system designed to help players who encounter difficulties in games.

Veteran actor Troy Baker acknowledges the allure of "demonizing" and "denigrating" AI and its influence on the global gaming sector but contends that AI will ultimately lead people toward "authentic" experiences. He noted, "For the last 2,500 years since we first set foot out onto a stage, humans have been doing this. So maybe we trust that."

Patrick Söderlund, the CEO and founder of Swedish game development firm Embark Studios, has stated that the company is not utilizing AI to cut back on its investment in human resources.

We continue to wrap up the year 2025 with video game developers. Up next is an interview with Slava Gris from RedblackSpade, the creator of the games Reflection of Mine, Catmaze, and Fearmonium

Swen Vincke, CEO of Larian Studios, has addressed the controversy arising from a recent Bloomberg interview by clarifying the company's stance on incorporating AI into its creative processes.

Traditionally, as January approaches, we summarize the outgoing year together with representatives from gaming and adjacent industries. Up next is an interview with Alexander Ptichkin, the creator of the Russian 2D engine PointJS

A coalition of six video game unions from Western Europe has come together to denounce artificial intelligence, hazardous work environments, and the recurrent layoffs affecting employees in the gaming sector.

Japanese publishing powerhouse Sega has announced its plan to incorporate AI in its game development processes while emphasizing a careful approach to its application