Generative AI

On October 22, Epic Games announced the AI MegaJam, a game development contest focused on using neural networks. However, the announcement sparked dissatisfaction among some developers. On the same day, the company altered the participation rules

Mobile game developers are facing increased review times for applications in the App Store. While Apple previously approved new projects and updates within 24–48 hours, the process now occasionally extends over several weeks. This was reported by Mobilegamer.biz, citing representatives from small and medium-sized gaming studios.

The founder of Liquid Swords, Christofer Sundberg, confirmed the closure of the studio that released the action game Samson. Despite the company's bankruptcy, he does not plan to leave the gaming industry and is already considering forming a new team

A remarkable 97% of studio leaders have integrated artificial intelligence in some capacity throughout the development process, and 94% have implemented AI in at least one of the nine production stages

The Japan Actors Union has unveiled new guidelines aimed at tackling the unauthorized employment of generative AI technology for duplicating voice performances

Steam users are unhappy with the large number of AI-content games featured in the October Steam Next Fest. Some of them have called on Valve to add a filter to the platform that would allow hiding such projects from recommendations.

UKIE has collaborated with the law firm Sheridans to introduce an AI Compliance and Accreditation Service. This initiative is designed to help studios within the UK gaming sector utilize AI technologies in a legal and responsible manner.

Google announced major changes to the Google Play app store. We have compiled the main announcements.

Epic Games is now adopting an AI-first approach, focusing on artificial intelligence technologies.

Epic Games has now adopted an AI-first approach, focusing on artificial intelligence technologies.

Epic Games has postponed its anticipated collaboration with Disney, a shooter that includes characters from the Marvel and Star Wars universes. The company has instructed developers to transition to an "AI first" production approach.

Yuji Horii, known as the creator of Dragon Quest, shared that he developed a new game utilizing AI technology in approximately 30 minutes.

The indie studio Easy Fox has encountered financial difficulties due to the popularity of the demo version of the upcoming driving lesson simulator Teach My Little Sister How To Drive.

Teams responsible for Dungeons & Dragons and Magic: The Gathering at Wizards of the Coast are forming a union. They are urging leadership at Hasbro and Wizards to cease the promotion of generative AI

Google Corporation has decided to compete with Roblox. It announced Playground — a browser-based platform that allows making games using prompts.

Google Corporation has decided to compete with Roblox. It announced Playground — a browser-based platform that allows for the creation of games using prompts.

Continuing our weekly series of YouTube interviews, the guest of the new episode is Sergey Orlovsky, founder and CEO of the studios Nival and Helio Games

Sega is "not entrusting the creative aspects of games to AI" but is leveraging the technology to "improve efficiency" in other areas such as publishing

The American company DraftKings, specializing in online casinos, betting, and fantasy sports, faced a lawsuit. A U.S. resident, Daniel Vest, filed the suit against them

Sony Interactive Entertainment has unveiled a new AI upscaling technology for the standard PlayStation 5, named Quick Spectral Super Resolution (QSSR)

Jagex, the company behind RuneScape, has addressed the incorporation of generative AI in a trailer for the Dragon Slayer 2 quest in RuneScape 3, which was featured during RuneFest.

Recently, it was noticed online that Ubisoft registered the trademark Motherbrain. As reported by journalist and insider Tom Henderson, this is the name of a new internal structure that will focus on generative artificial intelligence

Capcom has revealed a multi-step initiative aimed at transforming its in-house RE Engine into an "AI-generation engine" to enhance development efficiency and improve overall performance levels

The editorial team at App2Top has frequently consulted developers for their opinions on neural networks and received highly polarizing responses. These range from "it's random that desperately needs human intervention" to "soon AI will create a grand hit for me." To understand which of these perspectives is closer to reality, we are discussing with representatives from MidHard, Beresnev Games, Playkot, and other studios

The American AI company General Intuition received substantial investments in a new round of funding, bringing its market valuation to $6.2 billion

Meta has introduced two artificial intelligence-driven gaming tools designed to enable users to create 2D and 3D games through prompts on both mobile devices and web browsers.

A scandal has erupted in the indie segment. Polish developer Radosław Klasa claims that the studio Golden Horn Studios stole the concept of his game 1,000,000 Potatoes and used it as the basis for their game Potato Please.

Mobile game marketing is entering a new phase defined by faster creative iteration, broader AI adoption, and a growing focus on player quality. The 2026 Global Mobile Game & AI Marketing Insights, published by SocialPeta, Playio, and Funtap Games, examines how these shifts are changing advertising strategies in the first half of 2026.

Akihiro Hino, the president and CEO of Level-5, has issued an apology following the confirmation that generative AI was employed in the studio's latest digital presentation.

As a result, the studio's market valuation reached $10 million.

Tim Willits, who serves as the chief creative officer at Saber Interactive, has shared his perspective on CEO Matthew Karch's remarks concerning allegations that a writer within the company had been substituted with ChatGPT

A survey indicates that 61% of game developers in Europe are worried that generative AI could increase the pressure on them to work quickly and produce more. However, just 35% believe AI might lead to job losses or a decrease in demand for their roles.

These words followed a loud public confrontation between the CEO and the former narrative designer of the company.

Nvidia has completed the acquisition of the AI platform Hugging Face, valuing the deal at $12.9 billion

The creator of the iconic series Mafia and Kingdom Come, Daniel Vávra, decided to stir the discussion on AI in game development. On his social media account, he criticized those who boycott games made with the help of AI.

In response to increasing hardware expenses and advancements in artificial intelligence, Xbox is focusing on "efficiency and affordability alongside performance" for its upcoming console generation

Roblox has decided to make three of its AI safety models available as open-source through the Robust Open Online Safety Tools Model Community (ROOST)

Saber Interactive has updated the Steam page for Rideshare Simulator with a disclaimer regarding AI use. This move comes after a controversy arose from allegations that the company replaced a writer contributing to the game with AI-generated content.

On August 3, HEXSTORM: Tears of Arcadia was released on Steam. This is a complex tactical Tower Defense game focused on defending a flying fortress, with its main feature being that the entire game code was written using artificial intelligence. For its creator, Anton Chuev (also known as Tearevo), the development process was a major experiment, and he shared his initial conclusions in a video on YouTube

Saber Interactive has updated the Steam page for Rideshare Simulator, including a disclaimer about the use of AI. This move comes after the company faced controversy over claims that it had replaced a writer on the project with AI-generated content.

August 13, 2026 Update: Matt Karch, the CEO of Saber Interactive, has addressed claims stating that ex-lead writer Stella Sacco was substituted by ChatGPT for the Rideshare Simulator project

Gamescom Dev has published the findings of its annual speaker survey, indicating that 83% of participants anticipate AI will influence team dynamics or efficiency.

A recent M&A report from analyst S&P highlights a decline in investment conditions for the gaming sector, with financial resources increasingly funneling toward business models that depend on ongoing user engagement, platform advantages, or diverse monetization strategies.

Matt Bromberg, CEO of Unity, characterized the company's most recent financial performance as marking the "best quarter in its history as a public company."

After three years in operation, Reforged Labs, a generative AI platform, is closing its doors because of difficulties in expanding outside the gaming industry

American high school student Giulio Greco launched ForgeGUI at the beginning of the year—a platform with AI-based tools that help developers create games faster. He has now successfully conducted a major funding round

Roblox Corporation continues to integrate artificial intelligence into its eponymous platform. It has announced a tool called Build, capable of generating game prototypes based on their descriptions

Neural networks have become a standard tool for Japanese studios involved in developing online games. One way or another, all the teams surveyed by the Japanese Online Game Association (JOGA) utilize them.

GameDiscoverCo analysts tried to find out what Steam users think about games created using artificial intelligence. To do this, they surveyed 3,800 people