Generative AI

The co-founders of the gaming accelerator Narwhal, Dmitry Filatov and Grigory Bortnik, attempted to assess how effectively artificial intelligence aids in game development. To do this, they conducted an experiment—tasking AI to first independently develop a web game about the indie studio producer, The Last Game Producer, and then play it.

Unity reported its most robust third-quarter performance to date, fueled by a 126% year-on-year increase in its AI-driven ad network Vector.

The itch.io team conducted a comprehensive cleanup of the store, removing low-quality content created using artificial intelligence technologies. They announced on social media the deletion of "a couple of terabytes" of such projects

Developers have started releasing games much more frequently on the digital store itch.io. Over the past two months, the average daily number of game pages created on the platform has effectively doubled.

We continue our weekly series of YouTube interviews. The guest of the new episode is Alexander Vashchenko, the founder and CEO of the gaming studio Game Gears.

Developers have been releasing games on the digital store itch.io much more frequently. Over the past two months, the average daily number of game pages created on the platform has practically doubled.

Studio Atelico has introduced its Atelico AI Engine to Early Access.

Current and former employees of Electronic Arts have criticized the company's management for imposing generative AI amid layoffs. According to them, the management aims to maintain previous production levels with a smaller number of employees by actively integrating neural networks into the workflow.

The company Playgama introduced the AI Game Index—a service that compares AI models and game development tools based on the behavior of real players. Unlike traditional AI benchmarks that evaluate the completion of individual tasks, it takes into account user engagement in published projects

Valve acknowledges that the proliferation of generative AI has exacerbated the issue of game cloning on Steam. However, the company does not intend to combat this by banning specific tools or tightening publication rules.

Epic Games plans to amend the Unreal Engine license agreement to lift restrictions on AI training using materials created with the engine and MetaHuman technology. This was announced by the company's CEO, Tim Sweeney. However, game developers will be able to independently decide whether to permit such use of their content.

Epic Games CEO Tim Sweeney has once again criticized Steam's requirements to disclose information about the use of generative AI in games. In his view, such a practice could negatively impact the sales of their projects.

Tim Sweeney, the CEO of Epic Games, has again criticized Steam's AI disclosure policy, describing the company's stance on AI transparency as "a political act"

Creative Assembly has released a statement concerning the implementation of generative AI in Total War: Shogun 2 – Complete Edition. This development prompted the game's withdrawal from sale last week

On October 22, Epic Games announced the AI MegaJam, a game development contest focused on using neural networks. However, the announcement sparked dissatisfaction among some developers. On the same day, the company altered the participation rules

Mobile game developers are facing increased review times for applications in the App Store. While Apple previously approved new projects and updates within 24–48 hours, the process now occasionally extends over several weeks. This was reported by Mobilegamer.biz, citing representatives from small and medium-sized gaming studios.

The founder of Liquid Swords, Christofer Sundberg, confirmed the closure of the studio that released the action game Samson. Despite the company's bankruptcy, he does not plan to leave the gaming industry and is already considering forming a new team

A remarkable 97% of studio leaders have integrated artificial intelligence in some capacity throughout the development process, and 94% have implemented AI in at least one of the nine production stages

The Japan Actors Union has unveiled new guidelines aimed at tackling the unauthorized employment of generative AI technology for duplicating voice performances

Steam users are unhappy with the large number of AI-content games featured in the October Steam Next Fest. Some of them have called on Valve to add a filter to the platform that would allow hiding such projects from recommendations.

UKIE has collaborated with the law firm Sheridans to introduce an AI Compliance and Accreditation Service. This initiative is designed to help studios within the UK gaming sector utilize AI technologies in a legal and responsible manner.

Google announced major changes to the Google Play app store. We have compiled the main announcements.

Epic Games is now adopting an AI-first approach, focusing on artificial intelligence technologies.

Epic Games has now adopted an AI-first approach, focusing on artificial intelligence technologies.

Epic Games has postponed its anticipated collaboration with Disney, a shooter that includes characters from the Marvel and Star Wars universes. The company has instructed developers to transition to an "AI first" production approach.

Yuji Horii, known as the creator of Dragon Quest, shared that he developed a new game utilizing AI technology in approximately 30 minutes.

The indie studio Easy Fox has encountered financial difficulties due to the popularity of the demo version of the upcoming driving lesson simulator Teach My Little Sister How To Drive.

Teams responsible for Dungeons & Dragons and Magic: The Gathering at Wizards of the Coast are forming a union. They are urging leadership at Hasbro and Wizards to cease the promotion of generative AI

Google Corporation has decided to compete with Roblox. It announced Playground — a browser-based platform that allows making games using prompts.

Google Corporation has decided to compete with Roblox. It announced Playground — a browser-based platform that allows for the creation of games using prompts.

Continuing our weekly series of YouTube interviews, the guest of the new episode is Sergey Orlovsky, founder and CEO of the studios Nival and Helio Games

Sega is "not entrusting the creative aspects of games to AI" but is leveraging the technology to "improve efficiency" in other areas such as publishing

The American company DraftKings, specializing in online casinos, betting, and fantasy sports, faced a lawsuit. A U.S. resident, Daniel Vest, filed the suit against them

Sony Interactive Entertainment has unveiled a new AI upscaling technology for the standard PlayStation 5, named Quick Spectral Super Resolution (QSSR)

Jagex, the company behind RuneScape, has addressed the incorporation of generative AI in a trailer for the Dragon Slayer 2 quest in RuneScape 3, which was featured during RuneFest.

Recently, it was noticed online that Ubisoft registered the trademark Motherbrain. As reported by journalist and insider Tom Henderson, this is the name of a new internal structure that will focus on generative artificial intelligence

Capcom has revealed a multi-step initiative aimed at transforming its in-house RE Engine into an "AI-generation engine" to enhance development efficiency and improve overall performance levels

The editorial team at App2Top has frequently consulted developers for their opinions on neural networks and received highly polarizing responses. These range from "it's random that desperately needs human intervention" to "soon AI will create a grand hit for me." To understand which of these perspectives is closer to reality, we are discussing with representatives from MidHard, Beresnev Games, Playkot, and other studios

The American AI company General Intuition received substantial investments in a new round of funding, bringing its market valuation to $6.2 billion

Meta has introduced two artificial intelligence-driven gaming tools designed to enable users to create 2D and 3D games through prompts on both mobile devices and web browsers.

A scandal has erupted in the indie segment. Polish developer Radosław Klasa claims that the studio Golden Horn Studios stole the concept of his game 1,000,000 Potatoes and used it as the basis for their game Potato Please.

Mobile game marketing is entering a new phase defined by faster creative iteration, broader AI adoption, and a growing focus on player quality. The 2026 Global Mobile Game & AI Marketing Insights, published by SocialPeta, Playio, and Funtap Games, examines how these shifts are changing advertising strategies in the first half of 2026.

Akihiro Hino, the president and CEO of Level-5, has issued an apology following the confirmation that generative AI was employed in the studio's latest digital presentation.

As a result, the studio's market valuation reached $10 million.

Tim Willits, who serves as the chief creative officer at Saber Interactive, has shared his perspective on CEO Matthew Karch's remarks concerning allegations that a writer within the company had been substituted with ChatGPT

A survey indicates that 61% of game developers in Europe are worried that generative AI could increase the pressure on them to work quickly and produce more. However, just 35% believe AI might lead to job losses or a decrease in demand for their roles.

These words followed a loud public confrontation between the CEO and the former narrative designer of the company.

Nvidia has completed the acquisition of the AI platform Hugging Face, valuing the deal at $12.9 billion