Generative AI

We continue to publish daily video presentations from the "Game Industry" conference, which recently took place in Minsk. Today, we have a presentation from HeroCraft. It was delivered by Daniil Kolesnikov, the business development manager at HeroCraft

The second annual GDC Trends report has been published by the organizers of the 2026 GDC Festival of Gaming, providing an analysis of new industry developments.

The head of miHoYo, Liu Wei, spoke at a private event in Beijing dedicated to artificial intelligence. During the event, he announced plans for the Chinese studio to actively develop AI for game creation.

Liu Wei, the head of miHoYo, spoke at a private event in Beijing dedicated to artificial intelligence. During the event, he announced the Chinese studio's plans to actively develop AI for game creation.

HoYoverse, the publisher behind Honkai: Star Rail, is reportedly planning to invest as much as $14.6 billion in artificial intelligence over the upcoming three years

Asha Sharma, CEO of Xbox, has made additional adjustments to the brand's leadership team, naming industry analyst Matthew Ball as the new chief strategy officer and Scott Van Vliet as the chief technology officer. Ball is recognized as a venture partner, advisor, and investor, celebrated for his annual industry reports and his acclaimed book about the metaverse. Meanwhile, Van Vliet recently held the position of corporate vice president, managing Azure AI infrastructure.

Fireshine Games, the company responsible for the popular Steam title Far Far West, has announced that it will not collaborate with developers who utilize generative AI art.

Sony has outlined its intentions to enhance AI integration across its organization, with a focus on game development.

Unity has introduced a collection of AI tools in open beta, available to all developers using Unity version 6 or later

After an eventful March, April appears much more subdued. We will analyze the release and success of Olden Era in a separate piece. Today, we present our traditional segment featuring an analysis of the key titles' performance from the past month, complete with charts and a wealth of data from various markets and platforms

Unity has announced the release of the beta version of Unity AI, an AI-powered toolset integrated into their editor, designed to expedite game development.

Roblox has unveiled Roblox Reality, a photorealism upscaler designed to create high-fidelity visuals on the platform's foundational engine.

A week ago, Behaviour Interactive laid off some of its staff, which sparked rumors online that the layoffs were the studio's reaction to employees wanting to form a union. Additionally, most of those let go were reportedly against the use of generative artificial intelligence.

Almost all major studios are already utilizing AI-based technologies in game development, claims Jack Buser, head of Google Cloud's gaming division. He stated this in an interview with MobileGamer.

The bookmaker and crypto-casino owner BetHog successfully closed a Series A funding round for $10 million. They also announced the launch of a new B2B venture, Sentient Studios, for online casinos.

Firstpoint VC, a new venture capital firm, has emerged with a €50 million fund aimed at supporting startups in the AI-driven gaming and entertainment sectors.

We spoke with experienced game development specialist Anton Chuev, who is independently creating complex games using AI, about the possibilities and pitfalls of such development.

Roblox has introduced an AI-powered feature within its Roblox Studio designed for game developers. This tool is touted to transform text prompts into a comprehensive game design document that can subsequently be executed and tested by the tool. According to a company press release, "Creators can simply describe their vision, and Planning Mode will decompose each step necessary to create it, incorporate feedback to fine-tune the specifics, and execute the plan."

Infold Games, the studio responsible for creating Infinity Nikki and Love and Deepspace, has pledged to maintain a focus on human creators in the game development process.

Lucas Pope, the developer known for games like Papers, Please and Return of the Obra Dinn, is hesitant to discuss his ongoing project, concerned that it will be "absorbed by AI."

Mike Rose, the founder and head of indie publisher No More Robots, gave an interview to GamesRadar+. He spoke sharply about generative artificial intelligence in game development, comparing neural networks to Pandora's box

Sony has announced an agreement to purchase Cinemersive Labs, a company specializing in machine learning and computer vision technology.

According to reports, Take-Two Interactive has dissolved its entire AI team amid a restructuring effort

Take-Two Interactive may have tempered its enthusiasm for artificial intelligence. It has downsized part of the team responsible for working on AI within the company

The terms of the deal are not being disclosed

A translator who previously worked for Warhorse Studios, the developer of Kingdom Come: Deliverance 2, alleges that he has been "dismissed and substituted with AI."

Unity has revealed plans to close its IronSource advertising and user-acquisition network and intends to sell off Supersonic, the publisher of mobile games such as Bridge Race, Going Balls, and Build A Queen. The company stated that this move aims to "simplify the business" and allow it to concentrate on higher growth areas like its AI-driven ad network, Vector. This announcement appeared in the company's most recent investor update

Capcom has made its position on generative AI clear, announcing that it has no plans to integrate such assets into its video game content

Pearl Abyss, the developer behind Crimson Desert, plans to carry out a "comprehensive audit" of the game's assets after discovering the "unintended" incorporation of AI-generated artwork.

Yesterday, on March 16, at the GDC 2026 conference, NVIDIA unveiled the next version of their image enhancement and scaling technology, Deep Learning Super Sampling (DLSS). They claim that DLSS 5 marks “the biggest breakthrough in computer graphics” since the advent of real-time ray tracing.

Yesterday, on March 16, at the GDC 2026 conference, NVIDIA Corporation unveiled the next version of its image enhancement and scaling technology, Deep Learning Super Sampling (DLSS). They claim that DLSS 5 represents "the biggest breakthrough in computer graphics" since the introduction of real-time ray tracing

This week marks the launch of a new editorial format at GamesIndustry.biz, featuring a series of articles, interviews, and research that delve into pressing issues within the industry and their effects on developers, publishers, and players. The inaugural topic was an easy choice: artificial intelligence

A study carried out by the University of Bristol, in collaboration with developer Meaning Machine, reveals that gamers find pleasure in interacting with non-playable characters driven by artificial intelligence

Google has unveiled the next stage of its 'Living Games' initiative, focusing on the integration of autonomous AI agents as a fundamental element in enhancing cloud-based game development.

British gaming company Sumo Digital is collaborating with semiconductor expert Arm to assess its neural technology under development.

Metacritic has taken down a review of Resident Evil Requiem attributed to one of its "highly respected critics" following the discovery that the reviewer is not a real person

Under the leadership of Microsoft Gaming CEO Asha Sharma, Xbox is not experiencing any "pressure from Microsoft" to incorporate AI.

Krafton, the publisher behind the popular game PUBG, has named a new chief AI officer.

Asha Sharma, stepping into the position of CEO and Executive Vice President of Microsoft Gaming, has expressed a firm stance against "bad AI"

Developers of the open-source Godot are "exhausted and demoralized" by numerous low-quality pull requests. Non-functional requests generated by various LLMs are increasingly being submitted for review.

Guy Mowbray, a commentator for football (soccer), has authorized Electronic Arts to use artificial intelligence to recreate his voice for generating player names.

Unity has identified content creation using AI as one of the key development directions for the company by 2026

Sony might be contemplating postponing the release of its next-generation console in response to the persistent memory shortage crisis

Ares Interactive has secured $70 million in its latest Series A funding round to develop "a new generation of player-loved franchises"

Roblox has introduced a beta tool that allows users to generate interactive 3D models from text prompts, enhancing its previously launched 3D asset generation tool from last year. This new feature was detailed in a blog post.

The existence of the ban was revealed by Goichi Suda, the CEO of Grasshopper Manufacture, in an interview with Eurogamer. He knows about this firsthand, as his studio is part of NetEase

Strauss Zelnick, CEO of Take-Two Interactive, stated to GamesIndustry.biz that the company extensively employs AI, though it is utilized in tools rather than creative processes. He emphasized that "generative AI has zero part in what Rockstar Games is building" for GTA 6.

Despite the ever-growing popularity of AI, along with the associated hopes and fears, investments in training specialists continue to flow. In their column for App2Top, Magdalena Stryjewski, the Chief Operating Officer, and Elena Räikkönen, a manager from WN Media Group, explained why this is happening

In this interview, we conclude our review of the year 2025 along with top managers and experts from the gaming industry (and related fields). The final piece is a conversation with Artem Khandriko, an associate partner and head of IT/IP practice at REVERA.

Google has begun granting access to its newest AI tool, Project Genie, designed to enable users to create "playable worlds".