Generative AI

Neowiz, the developer and publisher behind Lies of P, is "actively exploring" the potential for generative AI to "boost [its] internal publishing productivity."

Sony has secured a patent for a novel AI system designed to help players who encounter difficulties in games.

Veteran actor Troy Baker acknowledges the allure of "demonizing" and "denigrating" AI and its influence on the global gaming sector but contends that AI will ultimately lead people toward "authentic" experiences. He noted, "For the last 2,500 years since we first set foot out onto a stage, humans have been doing this. So maybe we trust that."

Patrick Söderlund, the CEO and founder of Swedish game development firm Embark Studios, has stated that the company is not utilizing AI to cut back on its investment in human resources.

We continue to wrap up the year 2025 with video game developers. Up next is an interview with Slava Gris from RedblackSpade, the creator of the games Reflection of Mine, Catmaze, and Fearmonium

Swen Vincke, CEO of Larian Studios, has addressed the controversy arising from a recent Bloomberg interview by clarifying the company's stance on incorporating AI into its creative processes.

Traditionally, as January approaches, we summarize the outgoing year together with representatives from gaming and adjacent industries. Up next is an interview with Alexander Ptichkin, the creator of the Russian 2D engine PointJS

A coalition of six video game unions from Western Europe has come together to denounce artificial intelligence, hazardous work environments, and the recurrent layoffs affecting employees in the gaming sector.

Japanese publishing powerhouse Sega has announced its plan to incorporate AI in its game development processes while emphasizing a careful approach to its application

Meta's management is considering reducing the budget for the metaverse team by 30% in 2026, sources told Bloomberg.

Chequered Ink, a UK-based firm specializing in fonts, game assets, and indie games, has introduced a collection of 10,000 game assets aimed at providing aspiring developers with an option other than AI

Dan Houser, a seasoned veteran from Rockstar, has once more addressed the role of artificial intelligence within creative sectors

Dan Houser, a veteran of the Grand Theft Auto series, holds the conviction that human beings will continue to be the central force in creative endeavors both now and in the future.

Epic Games' CEO, Tim Sweeney, has stated that platforms such as Steam should refrain from labeling games created with AI.

At the end of summer, we compiled a comprehensive report on the state of the gaming stock market. To update the data and capture trends, we once again analyzed the status of over 60 public companies and examined how their positions have changed since the beginning of 2025. Inside, as usual, there are many charts, numbers, and information on various markets

Konrad Tomaszkiewicz, a seasoned professional at CD Projekt, has stated that although AI has a role in development, it should not take the place of human workers

Dan Houser, the co-founder of Rockstar Games and founder of Absurd Ventures, has expressed a differing opinion from many of his colleagues in the industry. He noted that although he and his team are experimenting with AI, it "is not as useful as some of the companies would have you believe yet"

Alberto Mielgo, an Oscar-winning artist, director, and animator, has contested allegations that artificial intelligence was employed in Marathon's latest eight-minute cinematic teaser.

This is the assertion made by the fired executives of the studio Unknown Worlds.

That's what the dismissed executives of Unknown Worlds studio claim.

Ubisoft has announced plans to eliminate an AI-generated image from Anno 117: Pax Romana, acknowledging that the image "slipped through [its] review process"

Meanwhile, the share of such games on Steam has increased to 8%. There are now 10,258 of them.

The South Korean company KRAFTON has launched a voluntary resignation program, reports Business Korea. It has also temporarily halted hiring for teams not involved in the development of original IPs and artificial intelligence technologies.

Krafton has introduced a voluntary resignation initiative to strengthen its commitment to becoming an "AI-first company"

In light of the release of Arc Raiders and the continuing discussion on generative AI, Nexon CEO Junghun Lee commented that "it's important to assume every game company" is utilizing this technology

The Japanese company announced such plans in a presentation dedicated to its medium-term business strategy.

Several publishers from Japan, such as Square Enix, Bandai Namco, and Kadokawa, have formally requested that OpenAI cease using their creative works for training its generative AI tool, Sora 2.

The publisher of Subnautica 2 and PUBG, Krafton, is branding itself as an "AI-first company"

Phil Spencer, the CEO of Microsoft Gaming, stated that the company's primary application of AI is focused on security and moderation of Xbox Live, with no directive in place to integrate AI into the creative process. Additionally, he pointed out the brand's enhanced presence in the traditionally difficult Japanese market.

AppLovin is a key player in the mobile advertising market. Since the beginning of the year, the company's stock has nearly doubled, and its market capitalization has exceeded $200 billion. What is the reason for such rapid growth? How did it transform into an AI platform? Answers to these and other questions about AppLovin's business are in today's article

Nintendo has released a statement denying allegations that it has been lobbying the Japanese government to protect its intellectual property from generative AI.

Recently, Japanese House of Representatives member Satoshi Asano claimed that Nintendo is trying to persuade the country’s authorities to introduce restrictions related to the use of generative artificial intelligence. According to the company itself, this is untrue.

Recently, a member of Japan's House of Representatives, Satoshi Asano, claimed that Nintendo is trying to persuade the country's authorities to implement restrictions related to the use of generative artificial intelligence. According to the company itself, this is not true

A recent survey indicates that 51% of game developers in Japan are incorporating generative AI into their development processes

Niki Head, serving as the people and development director at Stellar Entertainment Software, along with Chiara Santevecchi, the founder and CEO of Teem Camp, are set to participate in a panel discussion on AI at the forthcoming GamesIndustry.biz HR Summit

Phil Rogers, CEO of Embracer, has advocated for the "intelligent implementation of generative AI in ways that are ethical and sustainable"

The Internet Development Institute (IRI), the APRIORI association, and the Skolkovo Foundation conducted a study focusing on the state of the Russian game development industry. To achieve this, they interviewed 140 developers, including both studio representatives and solo developers.

Cubic Games, part of the GDEV group, has been actively using generative AI to create videos for its hit game Pixel Gun 2. The studio’s lead motion designer Evgenii Mikhidenko has now detailed the pipeline and shared key results in an exclusive article for Game World Observer.

Françoise Cadol, who voiced Lara Croft in the French localization of the original Tomb Raider series games, has filed a legal complaint against Aspyr Media. She claims that the company used artificial intelligence to recreate her voice in the Tomb Raider IV-VI Remastered.

As of September 23, 2025, Aspyr has introduced a hotfix for the Tomb Raider 4-6 Remastered Patch 2. This update aims to "address unauthorized AI-generated content"

Roblox Corporation has unveiled a collection of new tools aimed at assisting creators in "bringing to life compelling content, expanding their audience, boosting their earning potential, and developing successful businesses"

The SunStrike team shared with App2Top's editorial board a case study on implementing AI in the testing pipeline of gaming projects.

A recent report indicates that gamers in China are showing a strong interest in generative AI

We talked with Kesha about how he is able to develop and promote an experimental project for Steam on his own with the help of AI today.

Treyarch is employing AI technology to "streamline" the process of creating art by humans, assuring that it is "not replacing" human artistry.

As of Wednesday, August 20, 2025, Nexon has released an additional statement regarding the mistaken TikTok AI advertisements. The company issued an apology for any inconvenience and clarified that TikTok lacks a mechanism to "verify" potential copyright infringements for advertisements submitted through the TikTok Creative Challenge.

The analytical company The Harris Poll reached this conclusion after conducting a study commissioned by Google. A total of 615 developers from the USA, South Korea, Norway, Finland, and Sweden, primarily working in large studios, participated in the survey.

This conclusion was reached by the analytics company The Harris Poll, which conducted a study commissioned by Google. They surveyed a total of 615 developers from the United States, South Korea, Norway, Finland, and Sweden, primarily working in large studios

Studio Atelico has secured $5 million in a seed funding round, intended to advance the team's objective "to redefine the role of generative AI in games"

Jessica Jung, who previously served as a project manager lead at Niantic, has taken on a new role at Supercell. She will head the company's inaugural AI Innovation Lab in San Francisco, having accepted an opportunity she described as "an offer that [she] couldn't refuse"