Generative AI

Almost all major studios are already utilizing AI-based technologies in game development, claims Jack Buser, head of Google Cloud's gaming division. He stated this in an interview with MobileGamer.

The bookmaker and crypto-casino owner BetHog successfully closed a Series A funding round for $10 million. They also announced the launch of a new B2B venture, Sentient Studios, for online casinos.

Firstpoint VC, a new venture capital firm, has emerged with a €50 million fund aimed at supporting startups in the AI-driven gaming and entertainment sectors.

We spoke with experienced game development specialist Anton Chuev, who is independently creating complex games using AI, about the possibilities and pitfalls of such development.

Roblox has introduced an AI-powered feature within its Roblox Studio designed for game developers. This tool is touted to transform text prompts into a comprehensive game design document that can subsequently be executed and tested by the tool. According to a company press release, "Creators can simply describe their vision, and Planning Mode will decompose each step necessary to create it, incorporate feedback to fine-tune the specifics, and execute the plan."

Infold Games, the studio responsible for creating Infinity Nikki and Love and Deepspace, has pledged to maintain a focus on human creators in the game development process.

Lucas Pope, the developer known for games like Papers, Please and Return of the Obra Dinn, is hesitant to discuss his ongoing project, concerned that it will be "absorbed by AI."

Mike Rose, the founder and head of indie publisher No More Robots, gave an interview to GamesRadar+. He spoke sharply about generative artificial intelligence in game development, comparing neural networks to Pandora's box

Sony has announced an agreement to purchase Cinemersive Labs, a company specializing in machine learning and computer vision technology.

According to reports, Take-Two Interactive has dissolved its entire AI team amid a restructuring effort

Take-Two Interactive may have tempered its enthusiasm for artificial intelligence. It has downsized part of the team responsible for working on AI within the company

The terms of the deal are not being disclosed

A translator who previously worked for Warhorse Studios, the developer of Kingdom Come: Deliverance 2, alleges that he has been "dismissed and substituted with AI."

Unity has revealed plans to close its IronSource advertising and user-acquisition network and intends to sell off Supersonic, the publisher of mobile games such as Bridge Race, Going Balls, and Build A Queen. The company stated that this move aims to "simplify the business" and allow it to concentrate on higher growth areas like its AI-driven ad network, Vector. This announcement appeared in the company's most recent investor update

Capcom has made its position on generative AI clear, announcing that it has no plans to integrate such assets into its video game content

Pearl Abyss, the developer behind Crimson Desert, plans to carry out a "comprehensive audit" of the game's assets after discovering the "unintended" incorporation of AI-generated artwork.

Yesterday, on March 16, at the GDC 2026 conference, NVIDIA unveiled the next version of their image enhancement and scaling technology, Deep Learning Super Sampling (DLSS). They claim that DLSS 5 marks “the biggest breakthrough in computer graphics” since the advent of real-time ray tracing.

Yesterday, on March 16, at the GDC 2026 conference, NVIDIA Corporation unveiled the next version of its image enhancement and scaling technology, Deep Learning Super Sampling (DLSS). They claim that DLSS 5 represents "the biggest breakthrough in computer graphics" since the introduction of real-time ray tracing

This week marks the launch of a new editorial format at GamesIndustry.biz, featuring a series of articles, interviews, and research that delve into pressing issues within the industry and their effects on developers, publishers, and players. The inaugural topic was an easy choice: artificial intelligence

A study carried out by the University of Bristol, in collaboration with developer Meaning Machine, reveals that gamers find pleasure in interacting with non-playable characters driven by artificial intelligence

Google has unveiled the next stage of its 'Living Games' initiative, focusing on the integration of autonomous AI agents as a fundamental element in enhancing cloud-based game development.

British gaming company Sumo Digital is collaborating with semiconductor expert Arm to assess its neural technology under development.

Metacritic has taken down a review of Resident Evil Requiem attributed to one of its "highly respected critics" following the discovery that the reviewer is not a real person

Under the leadership of Microsoft Gaming CEO Asha Sharma, Xbox is not experiencing any "pressure from Microsoft" to incorporate AI.

Krafton, the publisher behind the popular game PUBG, has named a new chief AI officer.

Asha Sharma, stepping into the position of CEO and Executive Vice President of Microsoft Gaming, has expressed a firm stance against "bad AI"

Developers of the open-source Godot are "exhausted and demoralized" by numerous low-quality pull requests. Non-functional requests generated by various LLMs are increasingly being submitted for review.

Guy Mowbray, a commentator for football (soccer), has authorized Electronic Arts to use artificial intelligence to recreate his voice for generating player names.

Unity has identified content creation using AI as one of the key development directions for the company by 2026

Sony might be contemplating postponing the release of its next-generation console in response to the persistent memory shortage crisis

Ares Interactive has secured $70 million in its latest Series A funding round to develop "a new generation of player-loved franchises"

Roblox has introduced a beta tool that allows users to generate interactive 3D models from text prompts, enhancing its previously launched 3D asset generation tool from last year. This new feature was detailed in a blog post.

The existence of the ban was revealed by Goichi Suda, the CEO of Grasshopper Manufacture, in an interview with Eurogamer. He knows about this firsthand, as his studio is part of NetEase

Strauss Zelnick, CEO of Take-Two Interactive, stated to GamesIndustry.biz that the company extensively employs AI, though it is utilized in tools rather than creative processes. He emphasized that "generative AI has zero part in what Rockstar Games is building" for GTA 6.

Despite the ever-growing popularity of AI, along with the associated hopes and fears, investments in training specialists continue to flow. In their column for App2Top, Magdalena Stryjewski, the Chief Operating Officer, and Elena Räikkönen, a manager from WN Media Group, explained why this is happening

In this interview, we conclude our review of the year 2025 along with top managers and experts from the gaming industry (and related fields). The final piece is a conversation with Artem Khandriko, an associate partner and head of IT/IP practice at REVERA.

Google has begun granting access to its newest AI tool, Project Genie, designed to enable users to create "playable worlds".

The organizers of the Game Developers Conference (GDC) have published the results of their traditional developer survey: this time, 2,300 participants took part. We’ve selected some interesting highlights from the report.

The organizers of the Game Developers Conference (GDC) have released the results of their traditional developer survey: this time, 2,300 people participated. We've picked out some interesting highlights from the report

The third installment of Gamescom dev's executive summit is set to make its return in February in Lisbon, Portugal

Jagex, the UK-based game developer, has announced that players will not find any AI-generated content in its games.

We continue to recap the year 2025 with gaming (or gaming industry-related) teams. Next up is an interview with the founder of Beresnev Games, Oleg Beresnev

Looking back at the year 2025, we couldn't help but take note of the state of Steam as a gaming platform. In today's comprehensive report, you'll find records, the median revenue of new releases, the most popular tags and engines, as well as chart leaders and other data. All of this is traditionally accompanied by graphs and commentary

Razer's CEO, Min-Liang Tan, stated that consumers are not interested in "generative AI slop" but desire tools that aid studios in creating quality games

We continue to wrap up the year 2025 with gaming (or gaming industry-related) teams and experts. Up next is an interview with Sergey Efremov, the Chief Operating Officer of Astrum Entertainment.

Valve, the prominent PC company, has updated its AI disclosure policy on Steam. The new rules now mandate that developers disclose the use of artificial intelligence technology only in specific circumstances.

The CEO of Shift Up, the company responsible for Stellar Blade and Goddess of Victory: Nikke, suggests that nations like South Korea must embrace AI technology to stay competitive with larger countries like China and the United States.

The announcement of the sequel to the visual novel "Endless Summer" sparked a storm of debate: gamers suspected that the developers used neural networks at least in the creation of promotional materials. Here's what happened.

Embark Studios appears undeterred by the recent criticism concerning its implementation of AI in creating Arc Raiders. The company stated it does not wish to "open the floodgates" regarding AI, and the feedback has not "changed [its] outlook" either.

Larian Studios, the Belgian game developer, has confirmed that generative AI will not be employed for concept art in the development of their forthcoming RPG, Divinity.