Generative AI

Several publishers from Japan, such as Square Enix, Bandai Namco, and Kadokawa, have formally requested that OpenAI cease using their creative works for training its generative AI tool, Sora 2.

The publisher of Subnautica 2 and PUBG, Krafton, is branding itself as an "AI-first company"

Phil Spencer, the CEO of Microsoft Gaming, stated that the company's primary application of AI is focused on security and moderation of Xbox Live, with no directive in place to integrate AI into the creative process. Additionally, he pointed out the brand's enhanced presence in the traditionally difficult Japanese market.

AppLovin is a key player in the mobile advertising market. Since the beginning of the year, the company's stock has nearly doubled, and its market capitalization has exceeded $200 billion. What is the reason for such rapid growth? How did it transform into an AI platform? Answers to these and other questions about AppLovin's business are in today's article

Nintendo has released a statement denying allegations that it has been lobbying the Japanese government to protect its intellectual property from generative AI.

Recently, Japanese House of Representatives member Satoshi Asano claimed that Nintendo is trying to persuade the country’s authorities to introduce restrictions related to the use of generative artificial intelligence. According to the company itself, this is untrue.

Recently, a member of Japan's House of Representatives, Satoshi Asano, claimed that Nintendo is trying to persuade the country's authorities to implement restrictions related to the use of generative artificial intelligence. According to the company itself, this is not true

A recent survey indicates that 51% of game developers in Japan are incorporating generative AI into their development processes

Niki Head, serving as the people and development director at Stellar Entertainment Software, along with Chiara Santevecchi, the founder and CEO of Teem Camp, are set to participate in a panel discussion on AI at the forthcoming GamesIndustry.biz HR Summit

Phil Rogers, CEO of Embracer, has advocated for the "intelligent implementation of generative AI in ways that are ethical and sustainable"

The Internet Development Institute (IRI), the APRIORI association, and the Skolkovo Foundation conducted a study focusing on the state of the Russian game development industry. To achieve this, they interviewed 140 developers, including both studio representatives and solo developers.

Cubic Games, part of the GDEV group, has been actively using generative AI to create videos for its hit game Pixel Gun 2. The studio’s lead motion designer Evgenii Mikhidenko has now detailed the pipeline and shared key results in an exclusive article for Game World Observer.

Françoise Cadol, who voiced Lara Croft in the French localization of the original Tomb Raider series games, has filed a legal complaint against Aspyr Media. She claims that the company used artificial intelligence to recreate her voice in the Tomb Raider IV-VI Remastered.

As of September 23, 2025, Aspyr has introduced a hotfix for the Tomb Raider 4-6 Remastered Patch 2. This update aims to "address unauthorized AI-generated content"

Roblox Corporation has unveiled a collection of new tools aimed at assisting creators in "bringing to life compelling content, expanding their audience, boosting their earning potential, and developing successful businesses"

The SunStrike team shared with App2Top's editorial board a case study on implementing AI in the testing pipeline of gaming projects.

A recent report indicates that gamers in China are showing a strong interest in generative AI

We talked with Kesha about how he is able to develop and promote an experimental project for Steam on his own with the help of AI today.

Treyarch is employing AI technology to "streamline" the process of creating art by humans, assuring that it is "not replacing" human artistry.

As of Wednesday, August 20, 2025, Nexon has released an additional statement regarding the mistaken TikTok AI advertisements. The company issued an apology for any inconvenience and clarified that TikTok lacks a mechanism to "verify" potential copyright infringements for advertisements submitted through the TikTok Creative Challenge.

The analytical company The Harris Poll reached this conclusion after conducting a study commissioned by Google. A total of 615 developers from the USA, South Korea, Norway, Finland, and Sweden, primarily working in large studios, participated in the survey.

This conclusion was reached by the analytics company The Harris Poll, which conducted a study commissioned by Google. They surveyed a total of 615 developers from the United States, South Korea, Norway, Finland, and Sweden, primarily working in large studios

Studio Atelico has secured $5 million in a seed funding round, intended to advance the team's objective "to redefine the role of generative AI in games"

Jessica Jung, who previously served as a project manager lead at Niantic, has taken on a new role at Supercell. She will head the company's inaugural AI Innovation Lab in San Francisco, having accepted an opportunity she described as "an offer that [she] couldn't refuse"

Unity released its financial report for the second quarter. The company remains unprofitable, but it places high hopes on its new advertising platform.

According to the Devcom speaker survey, 33% of participants prefer to minimize AI usage, while 32% believe AI has a role in coding and production

The President and co-founder of Valve Corporation, Gabe Newell, gave an extensive interview to an unknown blogger from the CIS, for whom this was both the first interview and the first recorded video.

The number of AI-generated reviews on Steam is increasing. This conclusion was reached by experts from the text-checking service Copyleaks, who analyzed reviews on the Valve store.

At the beginning of the year, two former Google Stadia engineers opened their own studio, Glass Bead Games. They decided to develop games based on generative artificial intelligence technology and have recently received investments for this effort.

A study reveals that 7% of games available on Steam now indicate the use of generative AI in some capacity

In Steam, there are more and more games whose developers use artificial intelligence during development, according to Ichiro Lambe, head of Totally Human Media and one of the creators of "Steam Labs." He noted that their share among the new releases in 2025 was about 20%

The lead developer in charge of Xbox Graphics has faced criticism for promoting new job openings with an image generated by artificial intelligence

According to insiders at mobile developer King, employees laid off during Microsoft's recent wave of job cuts will be replaced by the AI tools they helped develop.

The MobileGamer portal has obtained details about the layoffs at King, which are part of the major reductions at Microsoft. To gather this information, they spoke with sources close to the company.

The portal MobileGamer has learned details about the layoffs at King, which are occurring as part of Microsoft's large-scale job cuts. To gather this information, they spoke with sources close to the company.

The creators of The Alters have admitted to incorporating AI-generated text in limited sections of the final game.

Frontier Developments has revealed its decision to eliminate the application of generative AI in Jurassic World Evolution 3 in response to criticism and opposition.

Recently, Tencent unveiled a new generative model called Hunyuan-GameCraft. It is used to create gameplay videos in which viewers control the movement of objects.

The American Guild of Actors SAG-AFTRA believes that Epic Games and its subsidiary Llama Productions have violated U.S. labor laws. They identified an infringement in the addition of an AI interlocutor in Fortnite in the form of Darth Vader, speaking with the voice of the late actor James Earl Jones.

SAG-AFTRA, the union representing 160,000 actors, voiceover artists, and media professionals, has lodged an unfair labor practice complaint with the National Labor Relations Board. The charge accuses Llama Productions and Epic Games of utilizing AI to depict Darth Vader in Fortnite.

SAG-AFTRA, the union representing 160,000 individuals in acting, voiceover work, and other media professions, has addressed the "video game employers' April 30 offer" by presenting a thorough AI proposal. This proposal outlines "in plain language what the proposed changes would mean for performers"

One of the most important revolutions in video game development over the past decade has occurred without much fanfare. While two years ago, generative AI could still be seen as a toy, today it is the industry standard.

Epic Games has announced it will not be monitoring the AI-generated content used for creating thumbnails in third-party mini-games on Fortnite. The company stated it would likely become "unenforceable" as AI advances make it harder to differentiate from artwork created by humans.

Game Gears, part of the GDEV holding, has leveraged AI technology during the development of Aliens vs Zombies: Invasion. The studio’s CEO and AI evangelist Alexander Vaschenko explained how exactly these tools helped optimize production in his article for Game World Observer.

In developing Aliens vs Zombies: Invasion, the Game Gears studio, a part of the GDEV holding, actively utilized AI. Alexander Vashchenko, CEO and AI evangelist of the studio, explained in his column for App2Top how these tools specifically helped optimize production

Mike Verdu, who served as the Vice President of Generative AI at Netflix Games, has departed the company.

Scopely is ready for its new megadeal by announcing the acquisition of Niantic’s entire video game business. The company will now own global hits like Pokémon Go and Pikmin Bloom.

Reports suggest that PlayStation is incorporating characters from its leading franchises into an artificial intelligence prototype

Uthana has obtained $4.3 million in funding to "revolutionize" 3D character animation using generative AI

The group of voice actors who provide the French-language voices for characters in Apex Legends has allegedly declined to sign agreements that would allow their voices to be utilized for AI training.