Generative AI

The editorial team at App2Top has frequently consulted developers for their opinions on neural networks and received highly polarizing responses. These range from "it's random that desperately needs human intervention" to "soon AI will create a grand hit for me." To understand which of these perspectives is closer to reality, we are discussing with representatives from MidHard, Beresnev Games, Playkot, and other studios

The American AI company General Intuition received substantial investments in a new round of funding, bringing its market valuation to $6.2 billion

Meta has introduced two artificial intelligence-driven gaming tools designed to enable users to create 2D and 3D games through prompts on both mobile devices and web browsers.

A scandal has erupted in the indie segment. Polish developer Radosław Klasa claims that the studio Golden Horn Studios stole the concept of his game 1,000,000 Potatoes and used it as the basis for their game Potato Please.

Mobile game marketing is entering a new phase defined by faster creative iteration, broader AI adoption, and a growing focus on player quality. The 2026 Global Mobile Game & AI Marketing Insights, published by SocialPeta, Playio, and Funtap Games, examines how these shifts are changing advertising strategies in the first half of 2026.

Akihiro Hino, the president and CEO of Level-5, has issued an apology following the confirmation that generative AI was employed in the studio's latest digital presentation.

As a result, the studio's market valuation reached $10 million.

Tim Willits, who serves as the chief creative officer at Saber Interactive, has shared his perspective on CEO Matthew Karch's remarks concerning allegations that a writer within the company had been substituted with ChatGPT

A survey indicates that 61% of game developers in Europe are worried that generative AI could increase the pressure on them to work quickly and produce more. However, just 35% believe AI might lead to job losses or a decrease in demand for their roles.

These words followed a loud public confrontation between the CEO and the former narrative designer of the company.

Nvidia has completed the acquisition of the AI platform Hugging Face, valuing the deal at $12.9 billion

The creator of the iconic series Mafia and Kingdom Come, Daniel Vávra, decided to stir the discussion on AI in game development. On his social media account, he criticized those who boycott games made with the help of AI.

In response to increasing hardware expenses and advancements in artificial intelligence, Xbox is focusing on "efficiency and affordability alongside performance" for its upcoming console generation

Roblox has decided to make three of its AI safety models available as open-source through the Robust Open Online Safety Tools Model Community (ROOST)

Saber Interactive has updated the Steam page for Rideshare Simulator with a disclaimer regarding AI use. This move comes after a controversy arose from allegations that the company replaced a writer contributing to the game with AI-generated content.

On August 3, HEXSTORM: Tears of Arcadia was released on Steam. This is a complex tactical Tower Defense game focused on defending a flying fortress, with its main feature being that the entire game code was written using artificial intelligence. For its creator, Anton Chuev (also known as Tearevo), the development process was a major experiment, and he shared his initial conclusions in a video on YouTube

Saber Interactive has updated the Steam page for Rideshare Simulator, including a disclaimer about the use of AI. This move comes after the company faced controversy over claims that it had replaced a writer on the project with AI-generated content.

August 13, 2026 Update: Matt Karch, the CEO of Saber Interactive, has addressed claims stating that ex-lead writer Stella Sacco was substituted by ChatGPT for the Rideshare Simulator project

Gamescom Dev has published the findings of its annual speaker survey, indicating that 83% of participants anticipate AI will influence team dynamics or efficiency.

A recent M&A report from analyst S&P highlights a decline in investment conditions for the gaming sector, with financial resources increasingly funneling toward business models that depend on ongoing user engagement, platform advantages, or diverse monetization strategies.

Matt Bromberg, CEO of Unity, characterized the company's most recent financial performance as marking the "best quarter in its history as a public company."

After three years in operation, Reforged Labs, a generative AI platform, is closing its doors because of difficulties in expanding outside the gaming industry

American high school student Giulio Greco launched ForgeGUI at the beginning of the year—a platform with AI-based tools that help developers create games faster. He has now successfully conducted a major funding round

Roblox Corporation continues to integrate artificial intelligence into its eponymous platform. It has announced a tool called Build, capable of generating game prototypes based on their descriptions

Neural networks have become a standard tool for Japanese studios involved in developing online games. One way or another, all the teams surveyed by the Japanese Online Game Association (JOGA) utilize them.

GameDiscoverCo analysts tried to find out what Steam users think about games created using artificial intelligence. To do this, they surveyed 3,800 people

Sony has announced that the integration of AI tools into their development process is "enhancing" their efforts. The technology aids by eliminating repetitive tasks and allows for quicker iteration.

Godot has revised its contribution policy and has implemented measures to curb "demoralizing" AI contributions.

The Godot team decided to tighten the rules for pull requests to the engine's source code. They announced that they will no longer consider proposals generated by artificial intelligence.

The Polysights platform received significant investment during the pre-seed funding round, securing $1.5 million in funding.

Epic Games CEO Tim Sweeney gave an extensive interview to PC Gamer. During the conversation, he shared his opinion on Steam's requirement to label games created using artificial intelligence, among other topics.

Tim Sweeney, the CEO of Epic Games, criticized Valve's decision to implement disclosure labels for projects utilizing AI on Steam, describing it as "really irresponsible".

Vyking Ventures announced a strategic investment in PlayAIO, a company specializing in data and artificial intelligence solutions for the iGaming industry

According to a report from Eurogamer, Laura Miele, EA's president of enterprise development, stated that AI has contributed to a "real rise in creativity" within the company's studios.

Tryll Engine is a young platform that allows developers to integrate neural networks into games and run AI solutions directly on gamers' devices. Recently, its creators successfully completed a pre-seed funding round

We continue our weekly series of YouTube interviews. The guest of the new episode is Yulia Baurova, an AI Motion Designer at TAPCLAP. Yulia talked about the situation with video creative generation in the market

Crystal Dynamics has provided further insights to GamesIndustry.biz regarding its use of AI in developing Tomb Raider: Legacy of Atlantis. This clarification comes in response to online criticism following the company's announcement on the game's Steam page.

We continue to publish daily video presentations from the "Game Industry" conference, which recently took place in Minsk. Today, we have a presentation from HeroCraft. It was delivered by Daniil Kolesnikov, the business development manager at HeroCraft

The second annual GDC Trends report has been published by the organizers of the 2026 GDC Festival of Gaming, providing an analysis of new industry developments.

The head of miHoYo, Liu Wei, spoke at a private event in Beijing dedicated to artificial intelligence. During the event, he announced plans for the Chinese studio to actively develop AI for game creation.

Liu Wei, the head of miHoYo, spoke at a private event in Beijing dedicated to artificial intelligence. During the event, he announced the Chinese studio's plans to actively develop AI for game creation.

HoYoverse, the publisher behind Honkai: Star Rail, is reportedly planning to invest as much as $14.6 billion in artificial intelligence over the upcoming three years

Asha Sharma, CEO of Xbox, has made additional adjustments to the brand's leadership team, naming industry analyst Matthew Ball as the new chief strategy officer and Scott Van Vliet as the chief technology officer. Ball is recognized as a venture partner, advisor, and investor, celebrated for his annual industry reports and his acclaimed book about the metaverse. Meanwhile, Van Vliet recently held the position of corporate vice president, managing Azure AI infrastructure.

Fireshine Games, the company responsible for the popular Steam title Far Far West, has announced that it will not collaborate with developers who utilize generative AI art.

Sony has outlined its intentions to enhance AI integration across its organization, with a focus on game development.

Unity has introduced a collection of AI tools in open beta, available to all developers using Unity version 6 or later

After an eventful March, April appears much more subdued. We will analyze the release and success of Olden Era in a separate piece. Today, we present our traditional segment featuring an analysis of the key titles' performance from the past month, complete with charts and a wealth of data from various markets and platforms

Unity has announced the release of the beta version of Unity AI, an AI-powered toolset integrated into their editor, designed to expedite game development.

Roblox has unveiled Roblox Reality, a photorealism upscaler designed to create high-fidelity visuals on the platform's foundational engine.

A week ago, Behaviour Interactive laid off some of its staff, which sparked rumors online that the layoffs were the studio's reaction to employees wanting to form a union. Additionally, most of those let go were reportedly against the use of generative artificial intelligence.