Google Play is changing the rules for developers in the EU
Google, following Apple's lead, has decided to update its store rules for developers distributing apps in European Union countries. The corporation announced these changes in an attempt to avoid fines for violating the Digital Markets Act.
One of the main changes is that developers will now find it easier to redirect users outside Google Play. Since March 2024, they've been allowed to add links in apps that lead to third-party services and sites for IAP and subscription payments. Now, more options will be available. For example, developers will be permitted to place links to download their apps.
Additionally, Google has revised the fee structure for purchases made outside Google Play.
- The fee for initial purchases (charged during the first six months after the user installs the app): reduced from 10% to 3%;
- The fee for regular purchases (charged at other times): ranges from 10% to 13% depending on the developer's level of access to Google Play's features.
Moreover, Google has introduced fees for downloads through links. Similar to purchase fees, these include two periods: the first six months after app installation where the fee is 3%, and then it transitions to a fixed euro rate, the amount of which depends on the user's country.
Some of these changes have already taken effect, while others will be implemented in September. More details can be found in the Google documentation.