The games market in Asia and the MENA region is projected to generate $86.6 billion in 2024

In 2024, gaming markets spanning Asia, the Middle East, and North Africa (MENA) collectively amassed $86.6 billion in revenues from player spending on games and related services, reflecting a 1.4% rise.

This data comes from Niko Partners' Market Model Reports, which analyze 13 markets, such as China, India, East Asia (Japan, Korea), Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), and MENA (Egypt, Saudi Arabia, and the United Arab Emirates).

The report indicates that although revenue growth in these regions is not as rapid as in the past, they remain vital sources of income, innovation, and expansion in the industry.

Niko Partners conducted a survey involving 7,885 gamers from the Asia and MENA regions in March 2025, forming part of its series of Games Market Reports.

The firm compiles a trio of reports for each market, including the Annual Market Model Report, the Annual Gamer Behavior & Market Insights Report, and a Six-Month Market Model Update.

The report anticipates that the growth trend in these areas will persist steadily, with projected revenues reaching $96 billion by 2029.

China marked a 3.6% annual increase, generating $49.2 billion in 2024, with expectations to reach $50.7 billion by 2025.

India stands out as the "fastest growing market" on their radar, with predictions of gaining 250 million additional gamers over the next five years, transforming it into a "billion-dollar games market" by 2025.

The Southeast Asia region and MENA markets expanded by 5.3% and 4.2% respectively last year, with Saudi Arabia leading MENA's growth at 8.5%.

Within Southeast Asia, Thailand is identified as the "largest and fastest growing market," with projections of achieving $2.4 billion in player spending by 2029.

Moreover, the report highlights an increase in gamers across all examined regions, noting a significant demographic shift where over 37% of gamers in the MENA-3 countries (Egypt, Saudi Arabia, and the UAE) and 40% in India are female, in markets historically dominated by male players.