ASO

The new episode of Games and Names, a games industry podcast launched by AppMagic in partnership with WN Media Group, is dedicated to the use of AI tools in game development and what the main limitations that come with it.

The guest of the new episode of the Games and Names podcast was Thomas Kriebernegg, co-founder of the page optimization service in App Radar app stores.

Outsourcing and tech services provider Keywords Studios has laid off a group of Canadian testers working on BioWare games. These were the same employees who unionized last year.

Keywords Studios has joined the list of companies that have cut employees. At the end of September, she terminated contracts with specialists who helped BioWare with testing games.

Keywords Studios Group of companies announced the purchase of Hardsuit Labs studio, which was responsible for the development of Vampire until 2021: The Masquerade — Bloodlines 2. She did not disclose the amount of the transaction.

We summed up the results of last year together with Anatoly Sharifulin, CEO and co-founder of AppFollow. He spoke about the difficulties faced by the company, as well as about the key changes in the ASO market.

Another company has joined the game outsourcer Keywords Studios. He was joined by LabCom, an agency that helps with the promotion in Italy of Ubisoft, Bethesda, Wargaming, Rockstar Games and many other gaming companies.

Keywords Studio s has one more office. A group of companies specializing in gaming outsourcing has launched a division in Bucharest, the capital of Romania.

Keywords Studios Group of companies is going to make its fourth purchase in a year. She agreed to purchase the Helpshift platform. If the shareholders approve everything, the deal will be closed this month.

Gaming outsourcer Keywords Studios has decided to increase its presence in the Australian market. The new studios will be owned by its subsidiary Tantalus Melbourne and will be located in Brisbane (Tantalus North) and Adelaide (Tantalus South).

The Keywords Studios group of companies is getting bigger. This time she decided to purchase the Canadian Smoking Gun Interactive. The maximum transaction amount may be $29.7 million.

Keywords Studios Group of companies has announced the purchase of the Australian Mighty Games. Under the terms of the deal, she immediately paid $4.1 million in cash and shares, and pledged to transfer the remaining $2.8 million later if the studio reaches the necessary financial indicators.

The Keywords Studios Group of companies is preparing for a new purchase. She signed an agreement with Forgotten Empires, who worked on the remasters of Age of Empires. The maximum value of the transaction is $32.5 million.

A new gaming union has appeared. Yesterday, employees of the outsourcer Keywords Studios voted unanimously for the merger.

How exactly is the process of A/B testing of visual content for app stores built in Belka Games, – in his article for App2Top.ru the leading ASO-manager of the company Anastasia Personal told.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Anatoly Sharifulin, CEO and co-founder of AppFollow.How did 2021 go for the company?

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Sergey Sharov, CEO and co-founder of Asodesk’s ASO solution and Angle Connect agency.

Polygon has published a lot of material about the history of the genre of hidden object games. It tells about the first projects with Hidden Object mechanics, their popularity among the casual audience and a new wave of indie developers who are trying to rethink the genre. We have chosen the main thing from the material.

Keywords Studios Group of companies continues to buy game outsourcers. This time she became the owner of the Romanian AMC Ro Studio, which made art for such games as Marvel’s Spider-Man, Call of Duty and The Witcher 3: Wild Hunt. The size of the transaction is €2.8 million.

Experience working on icons for the game “Megapolis” in your column for App2Top.ru Ilya Klushin, a leading 2D artist at Social Quantum, shared this.

AppFollow, an application monitoring and ASO optimization platform, conducted a study of the Russian top application charts. As a result, the company has identified rating leaders in several major categories of mobile games for iOS and Android.How was the study conducted?

ASOMobile analytics service has published the final report on the mobile market for 2020. The company talked about the most profitable countries, as well as the highest-grossing applications and game categories in different stores. The material also contains data on the Russian market.General data on stores

Which categories of iOS games have the lowest share of non-branded traffic? — the analytical company ASOdesk asked this question in its research. The figures were revealed as part of WN Winter’21. We share the material prepared on the basis of the speech.

ASOdesk has published a study on the design of game pages in the App Store and Google Play. In it, she told what techniques ASO marketers most often resort to when working on icons and screenshots.

Google has slightly updated the icons in the Play Store. Thanks to the innovation, users can see whether an application is falling or growing in the charts.Now you can see an arrow under the position of the application or game in the chart.

High Voltage Software— an American studio with a 27-year history, has a new owner. The developer who participated in the creation of Fortnite, Mortal Kombat and the first Injustice will soon become part of the Keywords Studios group of companies. The deal will cost $50 million.

We continue to summarize the results of 2020 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with the CEO and co-founder of AppFollow Anatoly Sharifulin.

How to improve the position of a mobile game in the App Store and Google Play search using ASOdesk tools, — says Sergey Sharov, founder of the ASOdesk platform and the Angle Connect agency.

ASOdesk analysts conducted a study where they compared the ratio of organic and inorganic traffic in 15 categories of mobile games. Now the company advises developers of arcades and races to promote titles through ASO, and creators of casinos and card games — through advertising.

The troubles of the Swedish Starbreeze do not end there. She planned to find a publisher for Payday 3, but negotiations with partners were disrupted by COVID-19. Now Starbreeze needs almost $27 million to save the situation.

Today, June 17, at 13.00 Moscow time, a new broadcast will take place on WN Hub. This time it is dedicated to gaming ASO. Application page optimization specialists in the App Store and Google Play will discuss the market situation, the latest trends, common pitfalls in the niche.

Daria Pavlyuk — head of Search Optimization studio ZiMAD — in her column for readers App2Top.ru she told how she had built the ASO direction in the company in a new way, as well as how this direction works today.

Keywords Studios group has conceived a massive purchase of gaming outsourcers affected by COVID-19. For this purpose, she needs to raise $122 million.

Can the translation of the game description increase the conversion to downloads? The answer to this question in the material for App2Top.ru The game studio Full HP tried to answer. Margarita Shvetsova from the online service Nitro, in which Full HP translates the texts of its products, helped her in this.

Keywords Studios Group of companies has expanded its portfolio of gaming outsourcers. She made three acquisitions worth $12.1 million at once.

One tool for analyzing the mobile market has become more. AdvertMobile has presented an analytical solution with ASO tools and market insights.

Fortnite has been among the top ten highest-grossing games on iOS since April last year. What is the situation with the project from the point of view of store optimization, The ASO Project specialists decided to find out. We share a brief version of their analysis.

This September, Apple Watch will receive a new operating system, and with it a store and smartphone-independent applications. Anatoly Sharifulin from AppFollow told why this is good.

In the spring, ASOdesk introduced a new traffic analytics tool for iOS applications – ASO Dashboard. It’s coming out for release this week. Dmitry Kofman, ASO Director at Gambino Slots, talks about the tool itself and working with it.

During the analysis of one hundred projects from the American gaming box office top, ASOdesk found out which practices of designing pages of mobile games are most popular among developers of top projects.

Keywords Studios Group of companies, which actively absorbed gaming outsourcers, reported on financial indicators for 2018. Keywords has significantly increased revenue and profit. But, according to its representatives, these figures could have grown even more if not for Fortnite.

Ilya Kukharev’s report from AppFollow. The speaker gave step-by-step instructions on how to do ASO to get to the main page of the App Store, and also answered questions: how to work with reviews and ratings, how to monitor competitors and learn about their strategy, etc.

A report by Enric Pedro from Lab Cave Games. The speaker spoke about how the strongest development teams, such as IGG and Socialpoint, work with ASO to attract organic traffic and increase profits.

In early November, the PushApp team launched the CheckASO service. It allows you to see the ASO level of any mobile application, and also provides a comparative analysis with the nearest competitors.

On August 28, a vacancy “Business Development Manager (Games)” appeared on the HeadHunter website. It would not have attracted attention if it were not for the name of the company that placed the ad — Yandex.

While the industry is waiting for announcements from Cologne, where Gamescom will open tomorrow, we briefly go through the business news of the gaming industry for August 20.

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Report by Juanjo Monge from Lab Cave Games. The speaker talked about how to increase the conversion and download of the application using the right ASO strategy.

A report by Anatoly Sharifulin from AppFollow. The speaker spoke about the types of ASO optimization, considered the differences between games and applications, modern practices and approaches, and also analyzed several game cases.

On November 25, the Games Job Fair event will be held in St. Petersburg. Its goal is to help Finnish developers find new employees in Russia.