ASO

News and articles about optimizing game pages in app stores.

The acquisition process for Keywords Studios has encountered a delay as the timeframe for its potential buyer to submit an offer has been extended. According to information from last month, a private equity firm under the EQT Group is contemplating a cash offer priced at £25.50 per share for the games development services firm. Keywords confirmed through a regulatory notice that they are in advanced negotiations with the prospective buyer. Originally, EQT was required to either present a formal offer or declare an intention not to proceed by 5 pm on June 15. Keywords sought an extension to this deadline, which has now been granted by the Panel on Takeovers and Mergers
Gaming outsourcer Keywords Studios has decided to increase its presence in the Australian market. The new studios will be owned by its subsidiary Tantalus Melbourne and will be located in Brisbane (Tantalus North) and Adelaide (Tantalus South).
Today, June 17, at 13.00 Moscow time, a new broadcast will take place on WN Hub. This time it is dedicated to gaming ASO. Application page optimization specialists in the App Store and Google Play will discuss the market situation, the latest trends, common pitfalls in the niche.
Daria Pavlyuk — head of Search Optimization studio ZiMAD — in her column for readers App2Top.ru she told how she had built the ASO direction in the company in a new way, as well as how this direction works today.
Fortnite has been among the top ten highest-grossing games on iOS since April last year. What is the situation with the project from the point of view of store optimization, The ASO Project specialists decided to find out. We share a brief version of their analysis.
A report by Enric Pedro from Lab Cave Games. The speaker spoke about how the strongest development teams, such as IGG and Socialpoint, work with ASO to attract organic traffic and increase profits.