Broadcast: round table on the situation on the gaming ASO market

Today, June 17, at 13.00 Moscow time, a new broadcast will take place on WN Hub. This time it is dedicated to gaming ASO. Application page optimization specialists in the App Store and Google Play will discuss the market situation, the latest trends, common pitfalls in the niche.

Participants of the round table:

• Oksana Yarosevich — head of the ASO team at Playgendary (publisher of games such as Kick the Buddy, Tank Stars, Tomb of the Mask and many others; the total installation base is more than 1.3 billion);
• Yuki Lopez Cho is an ASO expert at LabCave (a Spanish team specializing in ASO, mediation, monetization and user purchase, positioning itself as a service provider for mobile publishers);
• Anna Kochetkova — Head of the Consulting Department at AppFollow (developer of an analytical platform for monitoring mobile applications, specializing in ASO optimization);
• Thomas Kriebernegg is the CEO of AppRadar (a platform for analyzing and optimizing mobile application pages).

As part of the discussion, the speakers will discuss, among others, the following points:

• how should I conduct an ASO for an unreleased game;
• how should UA and ASO interact within the framework of marketing activity;
• life hacks for tracking the effectiveness of ASO.

You can join the discussion at 13.00 at this link (just before that, do not forget to register on the site, you can do it in a couple of clicks here) or on the Twitch channel of the platform. The round table will be held in English.

Yes, don’t forget to subscribe to notifications about roundtables on the platform via the link. They take place on the WN Hub every Wednesday.