Keywords Studios acquired Italian PR agency LabCom
Another company has joined the game outsourcer Keywords Studios. He was joined by LabCom, an agency that helps with the promotion in Italy of Ubisoft, Bethesda, Wargaming, Rockstar Games and many other gaming companies.
All terms of the transaction are not disclosed. However, it is known that Keywords Studios immediately paid LabCom €1 million. She promised to transfer another part of the amount in the form of shares to the agency only in three years, if it reaches the necessary indicators.
LabCom is the fifth company that Keywords Studios bought this year. The outsourcer previously acquired Helpshift, Smoking Gun Interactive, Mighty Games and Forgotten Empires.
