A new mobile analytics service has appeared — ASOMobile

One tool for analyzing the mobile market has become more. AdvertMobile has presented an analytical solution with ASO tools and market insights.

The novelty is called ASOMobile. Its developers report that the service will help in:

• creating text and visual parts of ASO optimization;
• analyzing the current state of the ASO and performing additional iterations;
• search and monitoring of current and potential key queries for promotion;
• global analysis of Google Play and App Store stores;
• analysis of the history of ratings, revenue and downloads of the application.

The solution has both standard things for analytics and original proposals. The entire toolkit of the service is thematically divided into three blocks.

ASO

This section contains tools and dashboards related to the optimization of the application page. We will not list all of them, we will note the most interesting ones.

• App Keywords displays a list of all keywords and phrases by which an application is indexed. Information is immediately given on what place the application occupies in the output for a specific request, how many people enter this request per day, and so on.

App KeywordsKeyword Check gives a detailed evaluation of any selected keyword.

• It shows which popular applications use it, how much traffic it provides in total through search, the dynamics of this traffic by day, and even which complex popular keywords it is included in.

Keyword CheckKeyword Monitor allows you to display all the keywords of interest on one chart, compare their popularity among users and see the top applications for each of them.

• AdvertMobile says that this particular tool is convenient for creating the semantic core of an application.

Keyword MonitorKeyword Combinator selects new keywords and offers various combinations of phrases based on the proposed series.

• The peculiarity of the tool is that it immediately gives basic information on all the proposed keywords. In other words, it reveals how popular the request is, how complex and effective it is in promotion, and so on.

Keyword CombinatorInsights

Here are sets of tables that will help you navigate the market. In addition to the obvious charts with top apps for downloads and checkout, there are:

• Trending Search displays by the hour the most popular search queries and the first three applications that fall out when searching for it in the search results (you can choose any region and date).

Trending SearchApp Store localization — table-hint.

• It demonstrates the relationship of different localizations to each other. As one of the authors of the service explained to us, “If a developer adds, for example, keywords for Mexico in Spanish, he also gets indexing for these words in the United States. We have a list of localizations that overlap with each other.”
• Store Benchmarks gives the average conversion rate for the transition from viewing the application page to downloading it for each of the App Store and Google Play categories. For iOS, the service still provides a much more detailed picture.

Applications

In this section, the application selected for analysis is analyzed in detail. An estimate of its revenue and its downloads is given, it shows what place in which country it occupies in various tops, and so on. The most interesting section is here:

• ASO is a report that displays a text analysis of the title, description, brief description, and also evaluates its ASO optimization on a one-point scale with comments on where and what developers should fix.

By the way, one of the important advantages of ASOMobile developers consider its principle of operation. According to them, usually similar systems either provide information on the application from an array of data, or “compose” it based on conditional coefficients. The difference between ASOMobile is that it generates values based on machine learning, which “pulls up” data from open sources.

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ASOMobile has a free tariff. However, it is limited to an estimate of 15 search queries and many tools are not available to it. The cost of paid tariffs starts from 2,499 rubles per month. However, full access to the functionality and a large pool of search queries is opened for a fee of 19,990 rubles.

For all readers App2Top.ru the developers have provided a trial period of 7 days. Promo code — app2top (will be active until the end of November). It is activated in a chat on the service’s website.