Forza Horizon 6 has unsurprisingly become one of the highest-grossing releases of 2026. Meanwhile, Playground Games has solidified its status as nearly the only Microsoft studio consistently delivering hits. Today, we'll not only examine the launch of the new installment in the series but also explore the state of the genre as a whole
Asha Sharma, CEO of Xbox, has made additional adjustments to the brand's leadership team, naming industry analyst Matthew Ball as the new chief strategy officer and Scott Van Vliet as the chief technology officer. Ball is recognized as a venture partner, advisor, and investor, celebrated for his annual industry reports and his acclaimed book about the metaverse. Meanwhile, Van Vliet recently held the position of corporate vice president, managing Azure AI infrastructure.
Adult games are one of the most vibrant and taboo segments of the industry. Today, we're releasing a comprehensive report on the market's current state. Which genres are leading today, how much the top performers are earning, what engines projects are built on, and where developers and publishers are located — we'll attempt to answer these and other questions