Generative AI has finally become the industry standard

One of the most significant revolutions in video game development over the past decade unfolded without much fanfare. While two years ago, generative AI could still be considered a toy, today it is a working standard in the industry.

The Ubiquity of AI

As of April 2025, there were nearly 7,000 PC games whose developers officially acknowledged the presence of AI-generated content. Among such games are not only indie projects but also blockbusters like Call of Duty, The Finals, inZOI, Stellaris, The Outlast, and Sins of a Solar Empire II.

We know the aforementioned number thanks to two circumstances.