Media: AppLovin wants to purchase TikTok's assets in the United States
One of the contenders for purchasing TikTok’s American business is AppLovin, according to sources from The Wall Street Journal and CNBC. According to their information, AppLovin recently entered into talks regarding the deal.
It is reported that AppLovin also reached out to the U.S. presidential administration, assuring them that selling a part of TikTok to them would resolve national security issues and create new jobs in the country.
AppLovin did not comment on the rumors.
Recall that TikTok's troubles in the U.S. began at the end of 2019. At that time, American authorities suspected that ByteDance, the Chinese company owning the service, might be transmitting personal data of U.S. residents to the Chinese government. In April 2024, former U.S. President Joe Biden signed a law forcing ByteDance to sell TikTok’s American assets. Later, the current President, Donald Trump, suspended this requirement, granting ByteDance a reprieve until April 5, 2025.
Incidentally, AppLovin is also facing challenges. Recently, several firms accused it of fraud, inflating the performance of advertising tools, and collecting data from children. Following these accusations, its market value plummeted by $17 billion in a single day. Today, AppLovin's shares are trading 43% lower than their peak in mid-February 2025.