The Gamelight platform was named one of the best sources of traffic in the Singular ROI Index 2025

The user acquisition platform Gamelight has been recognized as one of the world's best UA tools in the ROI Index 2025 report by Singular. It was nominated in 15 out of 21 categories. These nominations include being recognized as the best solution in terms of return on investment, scalability, and efficiency.

Aytace Namazova, PM Specialist at Gamelight

The ROI Index, relying this year on trillions of impressions and billions of dollars spent on advertising, highlighted the platforms that offer the greatest value to advertisers. Gamelight's presence in multiple nominations demonstrated its capability to deliver results across a broad range of UA strategies.

Singular Recognized the Platform's Consistent Growth

The inclusion of Gamelight in the ROI Index 2025 was preceded by a period of consistent growth. In Singular's ROI Index for the third quarter of 2024, the platform was named among the "Absolute Leaders in Advertising Expenditure" and "Leaders in Sustainable Growth." This recognition highlighted its achievements in terms of both scaling and growth rate from the second to the third quarter of the previous year.

This recognition itself became a significant achievement: few advertising platforms manage to scale rapidly, and even fewer succeed in maintaining campaign efficiency during growth. Gamelight achieved both, earning the trust of leading publishers.

Speaking of efficiency, one can recall the recent campaign launched for promoting Cat Snack Bar by Treeplla. Gamelight specialists managed to double the ARPU and increase ROAS by 52%, maintaining the game's long-term profitability in its key markets.

Additional Recognition from AppsFlyer

In the latest edition of the AppsFlyer Performance Index, the Gamelight platform was named the best source of rewarded traffic globally. This acknowledgment highlights the platform's continued dominance in the rapidly evolving advertising market.

It also indicates both the growing influence of the platform worldwide and the trend that rewarded advertising is becoming a central strategy for user acquisition among leading publishers.

Stepping into a New Era of Rewarded UA

The success of Gamelight is grounded in a unique user acquisition approach that relies on data, AI targeting, real-time optimization, and behavioral analysis.

By analyzing gameplay history, demographic data, user preferences, and engagement patterns, Gamelight creates a pool of highly relevant recommendations. Through these recommendations, the platform ensures a high retention rate and LTV.

This approach focuses on long-term effectiveness rather than short-term volume. Its application has made Gamelight a reliable partner for mobile game publishers seeking efficient scaling.

Gamelight has also played a key role in changing publishers’ perceptions of rewarded advertising. Previously regarded as merely an additional strategy, today—largely thanks to Gamelight's effectiveness—it is viewed by many studios as a primary channel.

Leading the Future of Mobile UA

Recognition in the Singular ROI Index 2025, Singular Q3 2024 Growth Report, and the 17th edition of the AppsFlyer Performance Index has solidified Gamelight's position as a powerful player in the rewarded marketing space. The platform's ongoing investments in AI, efficiency, and international expansion suggest that Gamelight's role will only become stronger in the future.