"The cost of acquiring one player in a Roblox game can be less than a cent," Yaroslav Kravtsov on the specifics of working with a UGC platform

We spoke with Yaroslav Kravtsov, who has been developing games on Roblox for over five years, about the platform's unique features.

Active in the industry since 2007, he started his career at G5 Entertainment AB as a level designer. In 2009, he transitioned to Nival Online, where he worked on "Allods Online" and Skyforge. He participated in the development of Armored Warfare and taught game development on Unity at Scream School. In recent years, he has specialized in gaming UGC platforms.

In the interview with Yaroslav, we discussed:

• what Roblox is and why it shouldn't be compared to Minecraft;
• how Roblox managed to surpass Steam in player count;
• what explains the popularity of Roblox;
• which genres are popular on the platform;
• who develops hits for Roblox;
• how fierce the competition is here;
• and much more.