The Launch of Battlefield 6 in the Context of EA's Ambitions: Why Even Historically Significant Metrics for the Series Might Not Be Enough

Battlefield 6 is one of the major releases of 2025 that faces potential overshadowing due to Electronic Arts' ambitious investment in the franchise. Today, we will analyze the key metrics of the new shooter and discuss what its continued success means for the company's business.

In this article, you will learn:

• how the launch of Battlefield 6 went and what records the game set on Steam and other platforms;
• how the shooter's initial metrics compare with other 2025 releases and previous installments of the series;
• about the users' reactions and how the audience is distributed across countries and languages;
• the cost of development and the goals EA has set for the game, including reaching 100 million players;
• why good sales alone will not suffice for EA's ambitions: how developers plan to expand the audience and attract new users.