What the release of Borderlands 4 means for Take-Two: initial metrics, potential sales, and the franchise's path to 100 million copies

Borderlands is one of the key franchises of Take-Two, which now fully owns Gearbox studio. Today, we will thoroughly analyze the launch of the fourth installment of the series, adding the necessary context, and examine the significance of the new game for Take-Two's business.

In this article, you will learn about:

• how the release of Borderlands 4 went in terms of peak online presence and other metrics;
• a comparison of the game's performance with previous titles in the series, other projects in the 2K catalog, and releases from 2025;
• the number of wishlists for Borderlands 4 and pre-release sales of the game;
• the initial sales of previous titles in the Borderlands series;
• overall sales of the franchise compared to other IPs in the Take-Two catalog;
• how important Borderlands 4 is for Take-Two's business.