Organic Traffic on Steam: General Situation, Channels, Unobvious Sources

Every day, more than 40 million people log into Steam. However, this doesn’t mean that this traffic is sufficient for everyone. Several tens of thousands of products compete for the attention of users, and this number continues to grow. Up to 2,000 new titles are added to the platform each month. In the context of this intense competition, we discussed with market experts how to generate organic reach. Our conversation was with Danila Kamenev, Head of Publishing at Indie GO Fund, and Dmitry Muratov, Head of Publishing at Skystone Games.