AppLovin is building its AI empire in the advertising sector: what lies behind the company's growing metrics

AppLovin is a key player in the mobile advertising market. Since the beginning of the year, the company's stock price has almost doubled, with its market capitalization surpassing $200 billion. What is driving this rapid growth? How did it transform into an AI platform? Answers to these and other questions about AppLovin's business can be found in today's article.

In this article, you will learn:

• a brief path to AppLovin's success, including key development stages, deals, and crisis moments;
• how the company's valuation changed since going public;
• why selling game studios was a crucial step in AppLovin's transformation;
• how the company has revamped its advertising business using machine learning;
• what the AXON platform is and how effective it is;
• how a strategy shift and an emphasis on AI helped AppLovin achieve record financial results, including margins over 50%;
• the accusations from short-sellers and regulators against AppLovin and their impact on its stock;
• the risks that come with such rapid growth.