"The cost of acquiring one player for a Roblox game can be less than a cent," says Yaroslav Kravtsov about the specifics of working with a UGC platform

We spoke with Yaroslav Kravtsov, who has been developing games on Roblox for over five years, about the features of the platform.

In the industry since 2007, he started his career at G5 Entertainment AB as a level designer. In 2009, he moved to Nival Online, where he worked on "Allods Online" and Skyforge. He also participated in the development of Armored Warfare and taught game development with Unity at Scream School. In recent years, he has specialized in game UGC platforms.

In the interview with Yaroslav, we discussed:

• what Roblox is and why it cannot be compared to Minecraft;
• how Roblox managed to surpass Steam in online presence;
• the reasons behind Roblox's popularity;
• which genres are popular on the platform;
• who develops the hits for Roblox;
• how strong the competition is here;
• and much more.