Xsolla introduces a brand-new direct-to-consumer publishing suite

Image credit: Xsolla

Xsolla has unveiled a comprehensive publishing suite aimed at direct customer engagement.

The company claims that this new suite offers a complete solution specifically designed to aid developers in the selling and distribution of their games directly to consumers.

As stated by Xsolla in a press release, this solution is beneficial for all games regardless of their genre, business model, or development phase. It provides assistance in content management, payment processing, LiveOps, analytics, and is equipped with pre-integrated marketing tools which aim to speed up the games' time to market.

This Publishing Suite is described as a flexible toolkit that allows developers to "accomplish their individual objectives" and "ensure a successful game launch" by interacting with players, collecting feedback, enhancing marketing efforts, and boosting traffic through pre-order campaigns.

Additionally, it is intended to optimize direct-to-consumer sales, facilitate the creation of a unified multi-game publishing platform, connect players across different systems, and enhance revenue via in-game and online stores.

Berkley Egenes, Xsolla's chief marketing and growth officer, commented on the launch, "The Xsolla Publishing Suite provides developers with the essential tools to tackle the complexities of direct-to-customer sales. This solution aids developers in directly reaching their audience, fostering long-term relationships, and promoting sustained growth."