Xsolla introduces a revamped direct-to-consumer publishing suite

Xsolla has introduced a comprehensive platform aimed at direct-to-consumer publishing.

This platform, referred to as the suite, is crafted to assist game developers in selling and distributing their products directly to consumers.

According to a release from Xsolla, the kit is beneficial for any game, providing tools for content management, payment processing, LiveOps, analytics, and pre-existing marketing solutions to speed up the game's market entry.

The Publishing Suite is described as a configurable toolkit that aids developers in meeting their specific targets by enabling player interaction, obtaining feedback, refining marketing efforts, and boosting traffic via pre-order strategies.

Further, it is designed to enhance direct-to-consumer transactions, create robust publishing platforms for multiple games, connect players on various systems, and assist developers in increasing income through in-game and online stores.

Berkley Egenes, Xsolla's chief marketing and growth officer, commented that the suite addresses the obstacles of direct-to-consumer sales by providing robust, customizable options.

He added that the offering enables developers to more easily reach players, fostering enduring relationships and promoting continuous growth.