AppMetrica has learned how to analyze app revenue from subscriptions

The AppMetrica analytical service has received an update. It has a tool for tracking subscriptions.

With its help, developers can track data on registration and renewal of subscriptions, see the share of revenue from subscriptions in ARPU and MRR and send push mailings to different groups of subscribers. Also now AppMetrica allows you to build conversion funnels. For example, you can find out how many users of the application bought a paid subscription after the trial version.

So far, subscription tracking is only available as a beta. Yandex indicated that now all AppMetrica users can try it for free, but from July 1, the tool will become paid for some developers. Those who have a total income from subscriptions in applications exceeding $ 10 thousand per month will have to pay.


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