23.05.2024

Supercent shared its approaches for promoting the hyper-casual hit Burger Please!

As of the end of 2023, only one hyper-casual new game made it into the top 50 most downloaded mobile games, according to the analytical service AppMagic. This game is Burger Please!, published by the South Korean company Supercent. In a conversation with AppMagic, Supercent representatives shared what they are doing to promote the game.

Burger Please!

First, let's talk numbers. According to AppMagic estimates, since its release in February 2023, Burger Please! has accumulated over 84 million downloads. The game is now downloaded less actively than at launch, but still performs quite well. Burger Please! gets around 2 million downloads per month.

Download dynamics of Burger Please!

  • Supercent reported that as part of their UA strategy, Burger Please! analyzes competitors' creatives daily. They gather information about the target audience and look for sources of inspiration.
  • The company uses both video ads and playable ads for the game.
  • In their ads, Supercent strives to convey the emotions that Burger Please! evokes in users within the first few seconds of gameplay.
  • The advertisements for Burger Please! are placed in apps with high LTV, ROAS, retention, and long session durations.
  • The company emphasizes working with smaller ad networks. This approach allows them to reach different user groups and offers greater flexibility in working with their ad budget. Additionally, the marketers aim to increase reach first rather than achieving immediate downloads.

Source:

AppMagic
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