A recording of performances with MAMA Georgia has been published — trends and cases on mobile marketing

On October 17, the AppsFlyer MAMA Georgia conference dedicated to mobile analytics and marketing was held in Tbilisi. The other day, the organizers of the event posted recordings of all reports to the public.

Let's focus on some of them.

  • Pavel Strukov, an analyst from Wargaming, told how the company analyzes advertising not only on mobile, but also on PCs and consoles.
  • Evgeny Tiunovich, Head of User Acquisition from Flo Health, one of the largest women's health applications, shared that the company was pleased with the release of SKAN, as the framework helped the marketing team to continue measuring campaigns in strictly regulated markets.
  • Anastasia Tsarenko, Performance Marketing Manager from Bolt, spoke about working on an incremental approach when entering new markets.
  • Semyon Revich from InDrive revealed what methods can be used to protect the budget from advertising fraud (including motivation of contractors, work with Protect360 from AppsFlyer and validation rules).

In total, 13 reports were read on various topics (among the key areas were: "Economic recession and business diversification", "Transition to aggregated data" and "Working with AI in the creation and analysis of creatives"). Each one can be found at this link.

The platinum sponsor of the conference was Bidease.

Some photos from the event:

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