24.11.2016

Google: Translation into Arabic increased Castle Clash revenues from the Middle East and North Africa market by 58%

Localization of applications in the Middle East and North Africa (MENA) strongly affects sales,” Google writes with reference to the experience of the teams Wego.com and IGG.com .

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According to Google, we are talking about 400 million people who speak Arabic. In total, about 600 million people live in MENA. Last year, 13 million smartphones were sold there. 75% of the “smart phones” in the MENA run on Android.

Google does not say how much you can earn in this market, but notes that the translation of the Wego application increased its annual revenues in the region by 200%, and the localization of the Castle Clash game from IGG.com it gave an increase in regional revenue of 58% in four months.

The highest-grossing games in the MENA are midcore strategies (Clash of Clans, Clash Royale, Mobile Strike and Clash of Kings). According to Google, the countries of the Cooperation Council of the Arab States of the Persian Gulf (Bahrain, Qatar, Kuwait, UAE, Oman and Saudi Arabia), which is regionally included in the MENA, have the highest ARPPU in the world.

There is no official list of MENA member countries. According to various sources, it includes up to 40 countries, including Israel, Egypt, Syria, Saudi Arabia and the United Arab Emirates.

A source: Android Developer Blog

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