Tencent leads mobile publishers by revenue in first half of 2024, with Scopely, miHoYo, and Supercell in top 10
Tencent continues to dominate the mobile games market thanks to its portfolio of multi-billion dollar hits. Here are the top-grossing publishers on iOS and Android for the first half of 2024.
PUBG Mobile
Mobilegamer.biz put up a ranking using data from AppMagic, which uses in-app purchase revenue (excluding platform fees and inclusive taxes) and doesn’t track earnings from other channels like ads and third-party Android stores.
Below are the top 10 mobile publishers by revenue of 2024 so far:
- Tencent — $3.2 billion
- Scopely — $931 million
- NetEase — $912 million
- Playrix — $873 million
- miHoYo — $764 million
- Supercell — $753 million
- King — $735 million
- Dream Games — $635 million
- Roblox — $576 million
- Century Games — $471 million
Tencent’s first place is not surprising given the success of its hits such as Honor of Kings and PUBG Mobile, as well as the massive launch of Dungeon & Fighter Mobile (Sensor Tower estimates its first-month iOS revenue at $270 million).
Thanks to Monopoly Go!, Scopely ranked 2nd and made almost three times more money from IAP revenue than it did in the first half of 2023 ($327.7 million, according to AppMagic).
Supercell also experienced a significant revenue growth. Its IAP revenue for the first six months of 2024 is almost on par with its revenue for all of last year ($762 million).
Other highest-grossing mobile publishers that didn’t make the top 10 are Bandai Namco ($450 million), Moon Active ($390 million), Zynga ($372 million), Niantic ($341 million), Konami ($330 million), and NCSoft ($256 million).
