RockYou Publishing House acquires card games
RockYou has acquired two card applications from the developer MavenHut. The amount of the transaction is not called.
The publisher now owns Solitaire Arena and Solitaire 3 Arena. The first was released in 2013, and the second in 2014. Neither one nor the other appeared in the top, according to App Annie. Nevertheless, both games, according to the Venturebeat resource, have a strong community consisting of loyal players.
The acquisition of relatively unpopular games is a RockYou strategy. The publishing house buys projects that meet the following requirements: they have a small but loyal audience, and the maintenance costs are relatively low. After that, it distributes advertising to the audience using its own advertising grid.
Thanks to the acquisition of Solitaire Arena and Solitaire 3 Arena, the total DAU of projects owned by RockYou has reached 2 million. The audience of the publishing house’s advertising network, according to the company itself, is 80 million users.
Recall that in early June it became known that RockYou acquired the rights to six existing games from the developer Kiwi. Each of the projects was distinguished by a “stable user audience”.
A source: http://venturebeat.com
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