A feature in the App Store provided Rival Kingdoms with 1 million downloads per week

On May 7, Rival Kingdoms midcore strategy appeared in the App Store. Yesterday it became known that in seven days since the release of its total downloads amounted to 1 million. A third of them occurred on the weekend.

“We spent a lot of time studying why players love the strategy genre so much,” explains John Earner, CEO of the Space Ape developer studio, who earlier in an interview with Venturebeat noted that he sees “word of mouth” as the main marketing strategy in promoting Rival Kingdoms.

We are at App2Top.ru In turn, we believe that the main source of traffic was the promotion of the game by Apple. On the day of the release – May 7 – the project was on the main banner of the App Store in 71 countries. From May 8 to the evening of May 14, the game was promoted on the main banner in 140 countries. It can also be seen there today – in 121 regions. Plus, all last week the game was in the “Best Games” selection in more than 130 countries.

If we assume that Space Ape did not buy traffic, did not merge it from its first project and did not use any other serious marketing channels, it turns out that Apple’s aggressive worldwide promotion in the App Store is capable of providing about 1 million downloads to any game project.

The total views of the game streams on YouTube have exceeded 120 thousand.

A source: Space Ape Games