App Store – the world of the living dead
There is a glut in mobile markets today. The demand for applications is much less than the supply. The situation is considered well-known, but Adjust decided to remind you about it once again, and not in words, but in numbers.
Let's start with the general figures (to understand the scale of what is happening).
So, there are 1.2 million app titles in the App Store.
Last year alone, 453 thousand new programs appeared in the store. However, 57 thousand applications were cut from the store.
Considering that about 60 thousand applications are added every month, Adjust estimates that about 578 thousand programs will appear in the App Store in 2014.
In just six years of the Apple app store's existence, more than 1.6 million programs have been downloaded into it. About 350 thousand were deleted, 65 thousand of them were games.
But, you know, all these "dead people" — we shouldn't worry. We are sure that most of them were "thrown out" for quite objective reasons.
"Zombies– are a completely different matter. Those applications that can be found in the store, but that no one downloads. In order to be considered "alive", it is enough to shine in any top at least two or three days a month.
But there is a problem: in June, 79.6% of applications did not get into such tops. If we compare with previous months, it turns out that the situation worsens over time. In May 2014, there were 77% of the "living dead" in the store, and 75.2% in December 2013.
This is understandable: there are more and more applications, and the competition is getting more active.
But we would like to draw attention to something else: those that were included in any of the top lists of the App Store (39,171 in total, taking into account all regions and all categories) were considered "live" applications.
Moreover, it seems to us that such programs are hardly alive, given that today entering the Top list in subcategories gives a minimal boost in terms of downloads.
By the way, somehow only those who are in the Top 500 start earning (and this does not apply to categories). In other words, out of 1.2 million applications, only those few thousand that are in the Top 500 overall in the world by country can be considered relatively (very relatively) successful.
Such is the local tragedy.
A source: https://www.adjust.com
