Demographic segmentation has appeared in the Google Play Developer Console
In the Google Play developer console, you can now find out the age, gender and nationality of the most active part of users, Google representatives said in an official blog.
Demographic segmentation has been integrated into general statistics.
This case looks something like this:
As the guys from Google write, with its help, you can make more balanced, effective decisions when further working on the game. For example, did you see that when the game was launched, the performance in Germany was worse than in other countries? We dug around, found out that the problem was an unsuccessful localization, and fixed it. Etc.
