Rovio has launched a new publishing label

Finnish developers have announced the creation of a new brand, under which they are going to publish their own games that are not related to the Angry Birds franchise.

"We have people who make Angry Birds games, and in the next room there are guys who dream of creating completely new projects," explained Rovio executive Vice President Jamie Laes, explaining the launch of the new label.

"Some of these projects are so different (from the usual Rovio projects, approx. App2Top.ru ) that we wanted to present them in a completely different way and decided to create a new publishing title for it."

The new label is called LVL11. The first game released by Rovio under this brand will be the free-to-play Retry project, something like a mix of Flappy Bird and Trials Frontier.

Source: http://www.pocketgamer.biz

Rovio (Rovio Entertainment) is a Finnish company that initially positioned itself as a mobile game development team. Today, it claims the laurels of the entertainment corporation. It was founded in 2003 by three students. In 2009, she released Angry Birds, whose crazy popularity made Rovio one of the central companies in the mobile market.