Take-Two: The $19.99 price tag on the App Store works

Aggressive financial policy in the case of XCOM: Enemy Unknown, distributed on the App Store at a price of $19.99, worked.

This was stated by the executive director of Take-Two, Strauss Zelnick, two days ago at a meeting dedicated to the publication of the company’s financial statements for the last quarter. 

Zelnik noted that the game stayed in the American box office top-10 of the USA for a whole week. This, in his opinion, is a great success for the company.  

“Users pay for what they consider valuable for themselves. And we, as you can understand, are creating a product that is very expensive to produce and promote. And there is no reason why we should sell our project on tablets at a reduced price,” Zelnik said.

Sources: gamasutra.com, gamesindustry.biz