How did Epic Games earn on the anniversary of the App Store?
Epic Games earned the most on the App Store’s fifth anniversary. By making its main mobile project free, the company has caught up with traffic to its paid products. About how it was – just below.
A week ago, the “apple” giant celebrated the birthday of its mobile app store. In honor of such a grandiose event, a grand sale was arranged: 10 applications were distributed absolutely free of charge. One of them was the creation of Chair Entertainment – Infinity Blade II.
The feature from Apple simultaneously with the removal of the price tag, of course, turned out to be the strongest driver for the growth of downloads. On the first day of the promotion alone, the game was downloaded 1.7 million times. In just a week, the number of downloads reached 5.7 million.
It’s funny, but the promotion was not enough for the project to lead the American top free downloads. Infinity Blade II on the first day of the feature was in the third position in the top free iPhone USA, and then its performance went down.
The first surge is a reduction in the cost of the game to $0.99 (App Annie)In terms of the box office, everything was funny.
On the first day, sales rapidly went down, dropping below 190 positions for the first time in three months. But on the second day, they seriously rose to the 60th place in the American box office top. This is significantly higher than the usual indicators of the application, whose price is $6.99, but slightly higher than the revenue from the application when it costs $0.99.
No surprises here (App Annie)This is a very curious situation, but we would not draw any conclusions, since we are dealing with an exceptional application (it’s like thinking about the success story of Angry Birds, trying to repeat it, forgetting that the market situation has changed for a long time – and today we need to look for new ways).
Anyway, simultaneously with the growth of downloads of the second part, part of the traffic moved to projects also released under the Infinity Blade brand. According to representatives of Chair Entertainment, downloads of the first part of the game, which costs $5.99, per week of the continuation feature increased 2.5 times compared to the results of the previous week. Sales of the electronic version of Infinity Blade: Awakening, which costs $2.99, also increased by 70%.
But from this it is already possible to draw a very concrete conclusion: in the modern industry, where hundreds, if not thousands of new applications are released every day, and the main task often becomes simply to “light up”, IP begins to play a leading role. And a new tool for increasing revenue is not just monetization of one project, but a comprehensive monetization system for a group of products.Sources:
allthingsd.com through pocketgamer.biz , App Annie
