The Main Events of the Week (May 27 – June 2)
Applifier has proven that the main source of information about games is "word of mouth"; Playnomics has discovered how few people spend money on free-to-play games; Millennial Media has provided detailed insights into the American OS market. Read all about this and more in our digest.
1. Word of Mouth is the main source of information about games
Good old "word of mouth" (WOM) is the most significant source of information about new apps. This conclusion was reached by analysts at Applifier after surveying 1800 mobile gamers.
2. iTunes has learned to understand Yandex.Money
Russian iOS users now have the opportunity to make purchases on iTunes using Yandex.Money. Whether this will lead to increased revenue for the App Store in Russia is discussed in our article.
3. 0.0077% of players account for 33% of revenue
Playnomics has unveiled the harsh truth about free-to-play games: the difference between the number of paying players and non-paying players in mobile games is over 100 times.
4. Japanese tablet market doubled in a year
Noted expert on Far Eastern markets, Serkan Toto, in his personal blog, provided some insights from a study by Tokyo's MM Research Institute on the development of the tablet market in the Land of the Rising Sun.
5. Millennial Media provides insights into the American mobile OS market
Millennial Media presented a report on the American mobile device market for the first quarter of 2013. There are some intriguing numbers. For instance, did you know that 25% of iPad users also have an Android smartphone?
6. Initial results of Running with Friends
The global release of the free version of Running with Friends took place in mid-May. Just yesterday, the soft launch of the paid version of the game started in Canada. So it's time to take stock of preliminary results.
7. Amazon launches a single sign-on system
Amazon continues its global expansion. Yesterday, it launched a single sign-on service for apps on Android and iOS.
Recently, App Annie published its traditional monthly review of the mobile gaming market. This time for April. No surprises or revelations: Clash of Clans, Puzzles & Dragons, and Candy Crush Saga remain as leaders.
9. Star Wars: Knights of the Old Republic hits the jackpot
Star Wars: Knights of the Old Republic soared to third place in the iPad US top charts within a few hours, surpassing Hay Day, Big Fish Casino, Injustice: Gods Among Us, and many other titles.
10. AppData to track iOS app earnings
AppData, a well-known provider of social and mobile app analytics, announced that it would now regularly publish data on estimated earnings of apps and developers.
Photo credit: zapme07
