Google Play is preparing to reduce its commission in the European Union, the United Kingdom, and the United States
Google Corporation has confirmed that it still plans to reduce the commission rate in its app store. It first announced its intentions back in March ahead of the conclusion of its long-standing legal battles with Epic Games.
Vice President of Engineering for Google Play, Paul Feng, wrote on the company's blog that in the first three regions — the European Union, the United Kingdom, and the United States — the store's commission will be reduced as of June 30. The rest of the world will have to wait longer for these changes.
According to the new rules, the upcoming commission rate will be determined based on several factors. For instance, it will depend on the date the user downloads the app: if the product was downloaded before the changes were implemented, the commission will be 25%, whereas if after, it will be 20%. The rate could also decrease further depending on app revenue, payment system choice, and participation in special programs.
Currently, the standard commission in Google Play is 30%.