Media: Mobile game publisher Sandsoft shuts down
In 2023, the Saudi company Sandsoft announced ambitious plans — it aimed to become an influential publisher within five years, capable of competing with giants like Tencent, Electronic Arts, and Activision Blizzard. However, it seems their plan has failed.
According to the portal MobileGamer, citing sources, Sandsoft has ceased operations. The decision to close it was allegedly made by the parent company, Ajlan & Bros Holding Group.
The reason behind the closure of Sandsoft remains unknown.
The first reports of problems within the company emerged in the summer. In July, Sandsoft dissolved two internal studios and laid off two dozen employees during a restructuring. Its CEO David Fernandez Remesal explained at the time that Sandsoft decided to abandon game development and focus solely on publishing, which led to the layoffs.
Neither Sandsoft nor Ajlan & Bros Holding Group commented on the MobileGamer article.
Sandsoft was founded in 2019. Its portfolio includes games like DC Heroes & Villains: Match 3, Business Dude, Iza’s Supermarket, Potions & Spells, and Pocket Necromancer.