Microsoft and LG plan to introduce Xbox Cloud Gaming to certain vehicle models
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In a recent announcement, Microsoft has revealed that Xbox Cloud Gaming (beta) will become accessible in select vehicles equipped with internet connectivity, enabling passengers to stream and play games through the Xbox app.
The information was disclosed on September 9, 2025, in an Xbox Wire post, indicating that the service will be available in cars using LG’s webOS Automotive Content Platform (ACP).
To make use of Xbox Cloud Gaming streaming, users will need an automotive data plan, internet connectivity, and a valid Game Pass Ultimate membership. A Bluetooth controller is also necessary for gameplay.
Chris Lee, Xbox's vice president of marketing, emphasized in the announcement that "all services operate in compliance with driving safety regulations," ensuring that only backseat passengers have access to Xbox streaming. A trailer highlights screens situated behind each of the front seats, excluding the front area.
"Whether you’re revisiting old favorites or exploring new titles, Xbox Cloud Gaming in combination with LG Electronics enhances your vehicle’s infotainment system, transforming it from just music and movies into a complete entertainment center," Lee stated in the post.
He added: "Our collaboration with LG showcases Xbox’s expansion into new domains, building upon our existing partnerships that extend Xbox Cloud Gaming to mobile devices, PCs, and televisions.
"By integrating into vehicles, we’re broadening the ways players can enjoy their gaming experiences."
LG reports that its webOS-based ACP will facilitate in-car streaming for Kia's latest European models, including the upcoming Kia EV4, Kia EV5, and Kia New Sportage.
The system was first showcased in the Kia EV3, which LG used to demonstrate the Xbox Cloud Gaming capability at the IAA Mobility event in Munich, Germany, on September 8, 2025.
The Chosun Daily notes, as reported by VGC, that Eunseok Hyun, LG Electronics' vehicle solution division head, stated on September 9, 2025, at a conference, LG aims to provide its ACP to "20 million vehicles cumulatively by 2030, leading the SDV market."