Azur Games has allowed third-party developers and publishers to use its analytics platform

Azur Games is entering the game analytics market. The company announced that it is opening access for third-party teams to Azur Games Analytics—its internal platform for evaluating mobile game metrics, as well as working with monetization and creatives.

It is reported that Azur Games Analytics can handle large volumes of data without losing speed.

“Our solution is to establish a comprehensive logic between acquisition metrics and user behavior within the game. This allows for tracking in-game metrics and optimizing traffic acquisition on the fly. Meanwhile, auto-bidding saves a lot of time rolling out changes across channels—letting developers focus on improving the core, finding new solutions to enhance metrics, boosting retention, LTV, and so forth, depending on the stage of the project,” explained Maxim Kozhnov, Chief Revenue Officer at Azur Games.

Azur Games added that the first few teams will be able to use Azur Games Analytics for free during the initial stage. Others will have to pay, but the amount is not disclosed.