Apple adjusts its EU App Store to adhere to the Digital Markets Act

In light of the European Commission's Digital Markets Act, Apple has updated its App Store regulations within the EU, facing an earlier compliance deadline this month.

These changes grant app developers increased latitude in directing users to web-based promotions and transactions.

However, crucial features within the App Store depend on the percentage of revenue developers share with Apple, based on purchases through external site links and third-party payment options within apps.

"Store Services Tier 1," a mandatory level, provides developers with essential features like app ratings and Apple Support for a 5% commission to Apple.

The "optional" Tier 2 includes major capabilities such as updates, search visibility, and data insights, at a higher Apple commission of 13%, or 10% for those in the Small Business Program.

To switch tiers, developers must actively opt for Tier 1 and can revise their choice quarterly, with both tiers subject to a 2% acquisition fee for new user purchases initially.

Apple emphasizes the value created for developers globally through its App Store services, as stated on its information page.

Those following Apple's new terms face a Core Technology Fee of €0.50 for each app installation exceeding one million annually. By January 2026, the EU's Core Technology Commission, a 5% fee, will replace this charge for digital purchases globally.

A comprehensive explanation of these alterations is accessible here. The European Commission has yet to comment on Apple's revisions.

Previously, the EC penalized Apple with a fine totaling $565.5 million (€500m) for past non-compliance. Apple intends to contest this ruling, as noted by 9to5Mac.

Tim Sweeney of Epic Games, whose legal endeavors against Apple resulted in a significant ruling supporting third-party payments on iOS in the U.S., criticized Apple's response as a "malicious compliance scheme" on social media.

Apple plans to appeal against the U.S. decision as well.