Vendetta is a recently established games publishing agency that focuses on promoting independent games through its indie game spotlight initiative

Infinitize, a digital media agency, has introduced a new gaming division called Vendetta, offering 'publishing-as-a-service'. This venture includes professionals who have been involved with campaigns for notable entities such as Devolver Digital, Dreamhack, and SXSW Gaming.

The initiative aims to empower independent game developers and other creators by equipping them with robust marketing tools, allowing them to compete more effectively with major publishers in the gaming sector.

Vendetta's offerings encompass a variety of services, including strategic planning, social media management, lifecycle marketing, product forecasting, fan engagement campaigns, and event organization. To further enhance its capabilities, Vendetta has partnered with The Lippin Group, a well-known entertainment communications agency.

Infinitize has a diverse background, with expertise in music, streaming, and anime, having clients like Crunchyroll. It emphasizes a "fandom-first model" as a key aspect of its business approach.

Although specific gaming clients for Vendetta haven't been disclosed, the division is launching an initiative called Settle The Score. As part of this effort, indie game developers are invited to submit their games for a chance to win $150 in free advertising, designed to increase their games' visibility.

Settle The Score is described by Vendetta as a straightforward opportunity to bring attention to emerging talent, with the initiative's tagline stating, "The games industry isn't a fair fight – but we're here to change that." Interested developers can learn more and submit their games through this link.