Vendetta is a newly established games publishing agency that has introduced an initiative focused on highlighting indie games

Infinitize, a digital media agency, has unveiled Vendetta, a 'publishing-as-a-service' division aimed at the gaming sector. This new branch brings together experts who have previously contributed to campaigns for Devolver Digital, Dreamhack, and SXSW Gaming.

The initiative is designed to equip independent game studios and creators with the marketing tools necessary to compete with major publishers in the industry. Services provided by Vendetta encompass strategy, social media management, lifecycle marketing, product forecasting, fan-engagement campaigns, and event coordination. The division aims to enable studios to "punch above their weight" and has announced a collaboration with The Lippin Group, an entertainment communications agency, as part of its launch.

Infinitize has built its reputation in music, streaming, and anime, counting Crunchyroll among its clients and emphasizing a "fandom-first model" in its operations.

Although Vendetta has not yet disclosed its partners in the gaming world, they have introduced a weekly event titled Settle The Score. This allows indie developers to submit their games with the opportunity to win $150 in free advertising, a strategy intended to increase their games' exposure.

The program, Settle The Score, purports to level the playing field in the gaming industry and is described as a "no-strings-attached" opportunity to spotlight emerging talents. Developers interested in participating or learning more can submit their entries here.