Steam introduces more options for game page customization and expands set of supported social media links

Valve has rolled out a Steam update that gives developers more options to customize their game pages. Here is everything to know about the new tools and features.

• One of the new tools, called “Pinned Bundles,” allows developers to manage the order of bundles feautred on a store page. As Valve explained in a blog post, the default order is based on “recent revenue generated by purchases of that bundle.” With the new rules, devs can pin any number of bundles ahead of the default three to highlight certain packs or deals.
• Steam now has a much larger selection of social media links that can be added to the game’s store page. In addition to the already supported YouTube, Discord, X, Twitch, and Facebook, the list of platforms includes Bilibili, Instagram, VK, Reddit, Tumblr, TikTok, LinkedIn, Telegram, Weibo, and more. As you can see, some of them are specific to certain region like China or Russia.
• The “More From” section was updated with an “include from all source” option to showcase all games from any of the entities involved in the production of the selected product. This means game creators will be able to feature more titles from both a developer and publisher.
• “Now you can also choose to enable a special, larger view of the first item in your ‘More from’ section, which will cause this item to take up the space of two items and display more information about the game along with action buttons for adding to cart and/or wishlist,” Valve noted.

• In some special cases, Steam will allow developers to notify users when DLCs require other expansions to function. One such example is Train Simulator, which has hundreds of DLCs and some of them can’t work without certain additional content.
• For games with a large number of DLCs, Valve added a new tool to manage the list of DLCs that appear on the store page. It allows devs to reorder various items, add new items directly to the top of the list, and more.

Valve also delayed the rollout of the new rules for game descriptions, which will prohibit devs from adding links to external websites to written descriptions and images/widgets linking to other games on the platform, until October 15. The company wants to give game creators more time to prepare for the changes and edit data for certain products in their portfolios.