1% of the largest publishers accounted for 93% of mobile games revenue in the first half of 2022
Tencent alone earned over $2.7 billion, which is 10% of the total revenue of the largest publishers. Such figures were shared by Sensor Tower analysts.
In just six months, mobile games have brought the largest publishers $27 billion.
Also, the 1% of the largest publishers accounted for 79% or 22 billion downloads. Moreover, 22% of these downloads (5 billion) were collected by games from 10 companies (AppLovin, Embracer Group, Supersonic Studios and others).
