Azur Games has announced the launch of a hyper-casual games publishing house in China
The expansion into the Chinese market is announced by the mobile publisher with Russian roots Azur Games. The company got the opportunity to publish hyper-casual Android games with advertising monetization in China.
Moreover, the company has already published three titles in the region — Zooopolis, Dragon Wars and State.io . As the representative of Azur Games said, the latter shows itself best of all.
“We are doing a full cycle: we integrate the SDK (as it turned out, it’s not so easy in China), we get an ICP license that all games need, we do localization and the entire store listing. So far, we are only engaged in hyper-casual projects with advertising monetization, because if there are inaps in the project, then we will also have to get an ISBN license — we plan to get it in the future,” said Dmitry Yaminsky, co—founder of Azur Games.
The publisher also announces that there is an agreement with several local stores (including: TapTap, 4399, 3839, Vivo and HeyTap). Within their framework, Azur Games games can receive promos on the sites “provided that games are published simultaneously to the whole world“.
The purchase of traffic in stores has not yet been made. Until now, the company has been launching games exclusively on organic. And she has achieved a lot. The monthly revenue already mentioned is slightly higher State.io is — $30 thousand.
However, this does not mean that the company will continue to work only in this way. According to Azur Games, testing of regional UA capabilities is in the near future. The company is also going to use paid promo in the stores themselves.
The publisher is ready to launch its partners’ games in China as well. The company notes that they will be ready to terminate the sublicensing agreement in favor of the developer if the game does not make money in China.
“It is impossible to guarantee that a successful game in the world will be successful in China — this is a special market. But for developers, this is a good chance to increase the overall profit from the project by getting a publishing house in China at the same time as reaching the whole world,” Dmitry comments.
Recall that Azur Games is a gaming company with its head office in Larnaca, Cyprus. She is engaged in the creation and launch of both midcore and hyper-casual mobile games. Among her most notable titles are Modern Strike Online, WormsZone.io , Stack Ball, AXES.io The DAU of its projects is more than 30,000,000 players, and the total number of installations is more than 2 billion.
