Xbox Game Pass Subscribers Buy 40% More Games
An Xbox Game Pass subscription encourages interest in spending on games. This was stated by the head of ID @ Xbox Agostino Simonetta (Agostino Simonetta).
According to him, subscription owners are more involved than other players. They buy 40% more games even outside the Game Pass catalog, writes Gamesindustry.biz .
Yes, they get a lot of games for free by subscription, but they buy much more actively outside of it. They start buying more games in stores than before they subscribe.
Head ID@Xbox
91% of ID@Xbox respondents said that having a Game Pass subscription convinced them to try a game that they would not have been interested in before. This makes it easier for niche developers to find their player.
In addition, players are becoming interested in new genres. After subscribing, the number of genres tested by them increases by 30%.
“Game Pass, it seems to us, expands the horizons of users,” Simonetta notes, “because they say: “I haven’t tried horror movies in ten years, but you know what? I decided to play one horror and tried out this genre.”
Recall that last year, the head of Microsoft‘s gaming division said that the Xbox Game Pass helps to sell games better.
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